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M-Pesa case study

  • Safaricom (the largest phone operator in Kenya) launched M-Pesa in 2007

  • Vodafone partnered with Safaricom to help M-Pesa expand outside of Kenya to:

    • Tanzania, South Africa, Afghanistan, Lesotho, Democratic Republic of Congo, Ghana, Egypt, Ethiopia, and Mozambique

  • M-Pesa has provided thousands of jobs (growing economies like Kenya) that it has expanded into. Thus boosting the economy, allowing for a higher standard of living

  • M-Pesa is a mobile-phone based money transfer service, payments and microfinancing service

    • Microfinancing - a category of financial services targeting individuals and small businesses who lacks access to conventional banking and related services

  • 82% of Kenyans now own a smartphone

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M-Pesa case study

  • Safaricom (the largest phone operator in Kenya) launched M-Pesa in 2007

  • Vodafone partnered with Safaricom to help M-Pesa expand outside of Kenya to:

    • Tanzania, South Africa, Afghanistan, Lesotho, Democratic Republic of Congo, Ghana, Egypt, Ethiopia, and Mozambique

  • M-Pesa has provided thousands of jobs (growing economies like Kenya) that it has expanded into. Thus boosting the economy, allowing for a higher standard of living

  • M-Pesa is a mobile-phone based money transfer service, payments and microfinancing service

    • Microfinancing - a category of financial services targeting individuals and small businesses who lacks access to conventional banking and related services

  • 82% of Kenyans now own a smartphone