M-Pesa case study
Safaricom (the largest phone operator in Kenya) launched M-Pesa in 2007
Vodafone partnered with Safaricom to help M-Pesa expand outside of Kenya to:
Tanzania, South Africa, Afghanistan, Lesotho, Democratic Republic of Congo, Ghana, Egypt, Ethiopia, and Mozambique
M-Pesa has provided thousands of jobs (growing economies like Kenya) that it has expanded into. Thus boosting the economy, allowing for a higher standard of living
M-Pesa is a mobile-phone based money transfer service, payments and microfinancing service
Microfinancing - a category of financial services targeting individuals and small businesses who lacks access to conventional banking and related services
82% of Kenyans now own a smartphone
Safaricom (the largest phone operator in Kenya) launched M-Pesa in 2007
Vodafone partnered with Safaricom to help M-Pesa expand outside of Kenya to:
Tanzania, South Africa, Afghanistan, Lesotho, Democratic Republic of Congo, Ghana, Egypt, Ethiopia, and Mozambique
M-Pesa has provided thousands of jobs (growing economies like Kenya) that it has expanded into. Thus boosting the economy, allowing for a higher standard of living
M-Pesa is a mobile-phone based money transfer service, payments and microfinancing service
Microfinancing - a category of financial services targeting individuals and small businesses who lacks access to conventional banking and related services
82% of Kenyans now own a smartphone