Google My Business for Bookkeeping

Introduction to Google My Business

  • Google My Business (GMB) is a critical tool for acquiring bookkeeping clients.

What is Google My Business?

  • GMB is a free tool provided by Google that helps businesses manage their online presence on Google, including Search and Maps.

  • Example:

    • When searching for "Bookkeeper Redondo Beach," users experience the "Google three pack," which shows three results (listings) along with a map.

    • Being featured in this three pack positions the business above standard website results.

Importance of Google My Business

  • High Search Volume:

    • 92% of searches for bookkeepers and accountants occur on Google.

    • Small business owners frequently utilize Google to find service providers, indicating that being listed is vital for visibility.

  • Free Service:

    • GMB is completely free of charge, making it cost-effective for businesses.

Optimizing Your Google My Business Profile

Setting Up Your Profile

  • How to Sign Up:

    • Go to business.google.com to create an account and log in.

    • The homepage provides analytics and suggestions for improvement.

Key Sections to Focus On

  • Info Tab:

    1. Business Name:

    • Enter the official business name.

    • Note: Edits may require up to three days for approval.

    1. Service Offerings:

    • Specify a primary category (e.g., “bookkeeping service”) and additional categories as needed.

    1. Address:

    • Ensure consistency across all platforms where the address is listed.

    1. Service Areas:

    • Identify additional service areas to broaden client reach beyond a small town.

    • Up to 20 service areas can be added.

    1. Hours of Operation:

    • Regular hours and special hours (holidays) should be listed accurately.

    1. Phone Number and Website:

    • Include a business phone number and website URL (important for online presence).

    1. Appointment Links:

    • Link to reservation tools (e.g., Calendly) to allow clients to book appointments easily.

    1. Services:

    • List specific services offered (e.g., QuickBooks cleanup, payroll, etc.).

    1. Description:

    • Write a concise business description focusing on value proposition (750 characters max).

    1. Photos:

      • Upload a variety of images (office, team members, business logo, etc.) to enhance profile appearance.

Messaging Tab

  • Messaging Feature:

    • Enables customers to send direct messages through GMB.

    • Requires the Google My Business app for management.

Photos Tab

  • Photo Types:

    • Upload images to enrich profile, including:

    • Interior/Exterior photos of office space.

    • 360-degree images (if applicable).

    • Videos showcasing services or client experiences.

    • Team photos for personal connection.

The Importance of Reviews

  • Impact on Visibility:

    • Even with an optimized profile, reviews significantly influence client interest.

    • Positive reviews enhance chances of being called over competitors.

  • Statistics:

    • Lower review numbers can still rank higher than businesses with poorer reviews or no reviews at all.

  • Review Requests:

    • Systematically ask existing clients for reviews to build credibility.

  • Responding to Reviews:

    • Reply within 24 hours to reviews (both positive and negative) to show engagement and care.

Creating Content for Google My Business

Posting Strategy

  • Frequency of Posts:

    • Aim for two to three posts per week.

  • Types of Posts:

    1. What's New Posts:

    • Short updates, photos, and links to services.

    1. Event Posts:

    • Promote upcoming webinars or workshops.

Utilizing the Google My Business App

  • Download the App:

    • Gain easy access to manage GMB features, including posting and messaging.

Free Marketing Materials

Free Website

  • Quick Website Creation:

    • GMB provides a simple website based on business profile details.

    • Easily customizable with a business domain name.

Marketing Kit

  • Access Free Materials:

    • Generate posters, stickers, and branded content to promote your business through marketingkit.withgoogle.com.

  • Highlighted Features:

    • Posters for prints, social media designs with reviews, and other promotional materials.