GQ - Magazine

Explore how the print advertisement for Pride Magazine uses media language to create meanings:

Text: The masthead GQ is an abbreviation which stands for Gentlemens quarterly, and so the use of a more complex wording for the name of the magazine suggest a reasonable educated and wealthy audience. The bold sans serif font connotes power and masculinity. The coverline “guardian angel” helps anchor is godlike representation and superiority. “Raheem Sterling saving football” suggests he is a saviour and hero(propps), also reflects the context of problems within the football industry e.g. racism. The serfi delicate fonts adds another sense of wealth and sophistication as well as class, some cover lines reflect the focus on consumerism including fashion and style, however, there is some political news, suggesting the readers of this magazine are more educated and have a more rounded view of the world. direct address in the word “you’ve” engages readers and makes them feel involved, phrase acts as an enigma, teasing the content to make a reader muy the magazine to find out what country it is discussing. Hyperbolic language makes it sound hedonistic and exciting, offering escapism to readers who might want that lifestyle. “Exclusive” content gives the magazine a unique selling point to get readers to buy their magazine rather than another, “sizzle” suggests more sexualised content. Hyperbolic and emotive language makes political situations seem exciting and dramatic. “,asterplan” suggest men are clever and cunning, which is a very common representation of men in the media.

Images/visual codes: A recognisable famous person as a covertsra helps engage readers, especially male readers as Raheem Sterling is a footballer. The sexualised topless imae may also target gay male audience as well, being attention grabbing in general. The highlighting of the six pack suggest muscular bodies are attractive and reflects trends towards spornosexuality, which is an increasing pressure on men in the media. wearing lots of gold jewelry which signifies his wealth and success, also is body language is very powerful, as his legs are speg apart and arms own, his head tilted up makes him seem cool and strong as well defiant and dominant. The leather trousers add to the feeling of agressivness, rebelliousness and sexiness. lots of religious imagery, wings, making his seem powerful holy and do like in his representation. this is emphasised by some of the religious imagery on his tattoos , the cross, religious wording imagery connotes his morality and power.

Layout/design: The masthead is partially obsured by cover star is very conventional to show that the brand is still do recognisable and represents the cover star as the most important thing.

Genre conventions: The masthead is partially obscured by cover star is very conventional to show that the brand is still recognisable and represents the cover star as the most important thing. In the media it is reasonably conventional to represent black men as being defiant dominant and even aggressive (Alvarado) whilst this cover has some of those elements it is much more positive representation of black men focusing on morality and heroic qualities challenging ethnic stereotypes. reflects the modern context of the magazine as well as its fairly diverse audience, as well as reflecting raheem sterling performance within football.

Colour: The color palette is quite simple and conventional, black white and gold is very masculine an add that sense of well and bending to the magazien.

men:

ethnicity:

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