Communication & Types of Communication

Lesson Objectives

  • Identify the principles, processes, and ethics of communication.

  • Describe elements of verbal and non-verbal communication in various multicultural contexts.

  • Practice effective communication skills.

  • Evaluate communication skills.

  • Reflect on a learning experience.


What is Communication?

  • Definition: Communication is an exchange of information, ideas, thoughts, or feelings between individuals or groups.

  • Channels: Can be through spoken or written language, body language, gestures, and visual representations.

  • Importance: Essential for building relationships, resolving conflicts, and achieving outcomes in personal and professional settings.


Elements of Communication

  1. Sender: Initiates communication by formulating and transmitting a message.

  2. Message: Core content that the sender wants to convey.

  3. Encoding: Process of converting an idea into communicative symbols and words.

    • E.g. expressing a thought verbally.

  4. Channel: Means by which the message is conveyed (e.g. face-to-face, phone).

  5. Decoding: Interpretation of the message by the receiver.

  6. Receiver: Individual who receives and interprets the message.

  7. Feedback: Response from the receiver that indicates understanding or misunderstanding of the message.

  8. Barriers: Obstacles that hinder effective communication, such as noise, cultural differences, and psychological factors.

  9. Context: Environment or setting in which communication occurs, influencing how messages are perceived.


Factors Affecting Communication

  • Context: The specific circumstances like the relationship between sender and receiver, and social factors.

  • Noise: Distractions that disrupt message transmission and reception.

  • Cultural & Linguistic Differences: Influence how messages are perceived and understood due to unique cultural communication norms.


Types of Communication

  1. Verbal Communication: Use of spoken words; involves active listening.

  2. Non-verbal Communication: Expression through body language, gestures, and facial expressions, often reinforcing or contradicting verbal messages.

  3. Written Communication: Conveying messages through written words, crucial in digital age.

  4. Visual Communication: Use of images, graphics, and diagrams, especially for complex data exposition.


Communication Models

  • Linear Model: One-way process of communication emphasizing sender-message dynamics (Shannon & Weaver).

  • Interactive Model: Two-way process with feedback loops, acknowledging sender and receiver roles (Schramm).

  • Transactional Model: Views communication as co-creating meaning within social, relational, and cultural contexts.

    • Focuses on relationship building and forming social alliances.


Principles of Communication

  • Communication fulfills purpose: to inform, persuade, or entertain.

  • Can be intended or unintended - understanding one's audience is crucial.

  • Complexity demands consideration of audience needs, topic clarity, and feedback seeking.


Communication Ethics

  • Mutuality: Avoid creating embarrassment.

  • Individual Dignity: Ensure accurate information sharing.

  • Access to Information: Ensure communication channels do not hinder access.

  • Accountability: Both sender and receiver must ensure understanding and ethical conduct.

  • Relative Truth: Acknowledge others' perspectives.

  • Ends vs. Means: Ensure ethical alignment with communication goals, particularly in power imbalances.

  • Rights vs. Responsibilities: Balancing individual rights with responsibilities to others in communication.


Learning Activity: Create a Communication Model

  • Identify a real-world communication problem (e.g., misunderstanding).

  • Collaborate to design a model including roles (sender/receiver), stages (encoding, decoding), and a relevant medium.

  • Visual Elements: Use charts or graphics to enhance communication clarity.