ART100 Wk5 online learning material

  • Audio Visual Literacy

    • Definition: Ability to understand, analyze, and produce messages transmitted through audio-visual media.

    • Not simply passive consumption.

    • Requires active engagement:

      • Analyze and question information.

      • Recognize underlying messages and biases.

  • Importance of Audio Visual Literacy in Education

    • Develops over time, particularly throughout university education.

    • Engaging with various media forms:

      • Movies, radio, television, social media, podcasts, images/photographs.

    • Beyond technology discussion; focuses on modes of distribution and engagement architecture.

  • Components of Audio Visual Literacy

    • Understanding how messages are constructed, sent, understood, and interpreted.

    • Analysis of visual and auditory elements in conveying information.

    • Relation of constructed messages to societal and cultural context.

  • Visual Literacy

    • Definition: Evolving concept encapsulating reading, writing, and thinking visually.

    • History includes three waves:

      • First Wave:

        • Engaging with static art (e.g., museum visits) and early television consumption.

      • Second Wave:

        • Transition from consumption to production; rise of accessible photography (e.g., Kodak cameras).

      • Coined "visual literacy" by John Deebs in 1969 as a group of vision competencies for discrimination and interpretation.

      • Third Wave:

        • Shift from personal cameras to digital environments, including the emergence of graphic user interfaces (GUIs).

  • Relevance to University Experience

    • ACRL’s Visual Literacy Guidelines:

      • Visual literacy as a set of abilities that can be developed.

      • Ability to find, evaluate, use, and create visual media.

      • Equip learners with skills to analyze contextual, cultural, ethical, aesthetic, and technical components in visuals.

      • Visual literate individuals as critical consumers and competent contributors.

  • Engagement in a Changing Visual Landscape

    • Anticipating influences of algorithms/social media on visual perception.

    • Assessing technology impacts on privacy and trust (e.g., deepfakes).

    • Ethical attribution of visuals and critical examination of altered media.

  • Oral Literacy

    • Definition: Ability to interpret and create sensory messages through spoken words, sounds, music, and silence.

    • Involves coding, decoding, and recoding auditory messages.

    • Recognizes sounds as conditioned by production quality and alterations.

    • Encourages active engagement in audio creation alongside consumption.

  • Application in Assessments

    • Students may be required to produce audio-visual content as part of their coursework to demonstrate audio-visual literacy development.