PEOPLE MEDIA
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Title
PEOPLE AND MEDIA
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Definition of Media Literacy
Media literacy involves more than memorizing facts or statistics.
It is about raising the right questions regarding media consumption (watching, reading, listening).
Emphasis on being information literate.
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Influence of Messages
B. Liquigan comments on how messages impact thoughts and behaviors.
Importance of being aware of the influence of messages, particularly their subtle and covert effects.
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Role of Media Technologies
Media technologies are inanimate; they require human control to function effectively.
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Activity 1
Categorize Me: An activity designed to categorize individuals within media roles.
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Categories of People in Media
People as Media:
Print Journalist
Business Analyst
Magazine Publisher
Radio Jockey
Online Marketer
Advertiser
University Professor
Independent Blogger
Television Producer
Film Director
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Understanding People Media
Refers to individuals involved in the use, analysis, evaluation, and production of media and information.
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Theories of Media Effects
Limited Effect Theory:
Audiences can discern propaganda; media has a limited persuasive capacity.
Powerful Direct Effects Theory:
Classic, debunked theory; often termed magic-bullet or hypodermic needle theory.
Moderate Effect Theory:
A midpoint; audiences actively create meaningful experiences.
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People as Media
Individuals who disseminate information; historically used essays, literature, and news.
Advancements in technology and social media empower people to produce and critique media artifacts.
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Opinion Leaders
Individuals highly exposed to media who can influence others' opinions.
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Characteristics of Opinion Leaders
Seen as trustworthy and non-purposive.
Possess a significant role in shaping others' opinions and actions.
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Citizen Journalism
Non-professional individuals using modern technology and the internet to create, augment, or fact-check media.
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Social Journalism
Journalists utilizing social media to distribute their content to a broader audience.
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Crowdsourcing
The practice of obtaining services or content by soliciting contributions from a large online community.
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Example of Crowdsourcing
Wikipedia: A notable example of crowdsourced knowledge.
Tripadvisor: A platform relying on user contributions for travel insights.
Waze: A traffic management app utilizing crowdsourced data.
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People in Media Definition
Those who manipulate media content (text, audio, visuals).
Engage primarily in print, broadcast, film, new media, and gaming.
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Types of Journalists by Medium
Broadcast Journalists: Seen on television; provide updates on events.
Multimedia Journalists: Skilled in various media forms; access and produce information.
Print Journalists: Trained in journalism writing, typically work with written content.
Photo Journalists: Capture important scenes and events with high-end cameras.
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People in Media
Content reiteration on roles involving the manipulation of media content.
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Summary of Media Roles
People in Media: Media practitioners and experts.
Provide information to users versed in media sources.
People as Media: General media users with limited access to information.