Untitled Flashcards Set
Voz pasiva en la redacción formal
La voz pasiva comúnmente se ve en redacciones comerciales formales. Le permite al escritor sonar objetivo. También se utiliza para distanciar al escritor del texto, por ejemplo, un reclamo no verificado.
It has been falsely reported in the press that Fast Records has recently experienced a slump in sales.
Ten en cuenta que la voz pasiva se utiliza con diferentes tiempos verbales.
It has been falsely reported in the press that Fast Records has recently experienced a slump in sales.
It was suggested that our CEO, Mr. Jay Cooper, was about to step down from the position.
Absurd rumors about our new product are being spread around the industry.
Por el contrario, la voz activa a menudo muestra una actitud positiva del escritor hacia la declaración que se hace.
Later today, our sales team will be releasing our quarterly sales figures, which in fact show a healthy upswing.
Falsely = in a way that is based on something that is not true or not correct
Refute = to say that something is not true or fair
fabricated = made up and false in order to trick people
Irresponsible = not thinking about possible negative effects before doing something; not showing a feeling of responsibility
Slanderous = untrue, and intended to damage the good opinion people have of somebody
Absurd = completely ridiculous; not logical or sensible
Agregar intensidad
Al refutar un rumor, utilizar palabras específicas puede ayudarte a intensificar el tono. Puedes utilizar estos adjetivos con significados negativos para describir los rumores que estás desestimando.
We are releasing this public statement to refute the recent slanderous rumors in the music industry.
This absurd claim is entirely fabricated.
These extremely irresponsible reports will be the focus of an investigation by Fast Records' legal team.
This absurd claim is entirely fabricated.
También puedes utilizar el adverbio falsely para indicar que la información no es verdadera.
It has been falsely reported in the press that Fast Records has recently experienced a slump in sales.
Utiliza estos adverbios para dar una mayor fuerza al refutar un rumor.
This absurd claim is entirely fabricated.
These extremely irresponsible reports will be the focus of an investigation by Fast Records' legal team.
Tranquilizar a los lectores
Incluir evidencia que refute los rumores da más tranquilidad.
Our sales team will be releasing our quarterly sales figures, which in fact show a healthy upswing in sales.
It is due in large part to an increase in download royalties.
Moreover, a board vote of confidence resulted in a 10-0 confirmation of Mr. Jay Cooper's position as CEO.
Presentar un plan de acción también dará tranquilidad a los lectores.
These irresponsible reports will be the focus of an investigation by Fast Records' legal team.
Our lawyers will be seeking compensation and an apology from those responsible for these absurd claims.
También ayuda mencionar que estás tomando cartas en el asunto por el bien de los lectores.
It is injurious to shareholders to publish reports when the facts have not been thoroughly checked.
It is for the sake of our shareholders that our lawyers will be seeking compensation and an apology.
REASSURING BUSINESS LETTER
Asuntos delicados
Para dirigir la atención a la información próxima, puedes utilizar estas frases para hacer conexiones con lo que los lectores ya saben.
Following up on our recent press release, I'd like to reiterate and confirm our position.
As you may have heard by now, unfounded rumors about us have been spread by the media.
Al discutir asuntos sensibles como rumores, es útil utilizar el lenguaje de distanciamiento. Utiliza la voz pasiva con estos verbos débiles.
Unfounded rumors have been spread by the media regarding the economic situation of Fast Records.
It was suggested that due to poor quarterly sales figures our share value had slumped.
El adjetivo unfounded argumenta más contra los rumores. Otro verbo débil que se puede utilizar es mencionar.
Utiliza reiterate o confirm para declaraciones de las que estás seguro.
I'd like to reiterate our position.
I'd like to confirm that the business is solid.
Buenas y malas noticias
Al dar noticias negativas, es importante explicar las razones de las mismas. Puedes comenzar con it's true that, indicando que hay buenas razones.
It's true that... there was a period of time last year when our revenue dropped 5%.
Puedes utilizar what happened was due to para razones y consequently para resultados.
What happened was due to... the nationwide stock market fluctuation.
Consequently, our business was affected temporarily.
Para anunciar buenas noticias, utiliza it's with great pleasure that I announce.
It's with great pleasure that I announce... that our sales figures have already bounced back.
Otra frase para dar razones es due in large part to.
Our sales figures have never been healthier, due in large part to... download royalties.
Ofrecer seguridad
Hay muchas formas de dar seguridad. Una forma es refutando rumores.
All these factors contradict the irresponsible claims in the press.
Puedes poner énfasis en el grado de aspectos positivos con la estructura have/has never been better/bigger/healthier, etc.
Our factories have never been more efficient.
Utiliza estas expresiones para quitar cualquier duda sobre tus declaraciones.
Let me state unequivocally that our company is well prepared for any future challenges.
You can continue to partner with us with confidence.
Shareholders can join us in shaping the future, safe in the knowledge that we'll never stop evolving.
Utiliza la estructura will be + ing para prometer acciones futuras.
We will be organizing a shareholder meeting to present our road map for the next five years.
Business proposal
Secciones de una propuesta de negocios
En una propuesta de negocios, al principio usualmente se coloca la basic information, que incluye quién crea la propuesta y a quién va dirigida, el nombre del proyecto, información de contacto, etc.
Dos secciones importantes a incluir son una sección strategic summary, que explica por qué el proyecto es una buena idea y cómo beneficiaría a los inversores, y una sección risk assessment, que señala los riesgos y las medidas a tomar.
Estas son las secciones más comunes de una propuesta de negocios, aunque en ejemplos de la vida real puedes verlas en diferente orden o combinaciones y con secciones adicionales.
Realize a profit = to make a profit
find a niche = to find a unique thing that no one else is doing or is able to do
recoup an investment = to get back what you've invested
conduct research = to plan and run research
have a surplus of = to have more than needed
forecast = to say what you think will happen in the future based on information available
revenue = the income of a business over a given time
guarantee = to promise, to ensure
Riesgos y acciones
Es importante hacerle saber a tu potencial inversor sobre los posibles riesgos de invertir en tu proyecto. Puedes utilizar esta frase para presentar la evaluación del riesgo que has hecho.
compile a risk assessment analysis
Entonces, puedes hacerles saber que has tomado los factores de riesgo en consideración y estás preparado para lo peor, utilizando frases como factor in y take any worst-case scenarios into account.
We've factored any possible economic downturn into our forecasted revenues and profits.
Our projected figures have taken any worst-case scenarios into account up until 2023.
También puedes explicar las medidas que has tomado para asegurarte de que la inversión sea un éxito. También hay varios verbos comunes útiles como involucrar (en el sentido de emplear o sumar socios), planear, diseñar y organizar (como organizar una campaña).
We've already engaged Bright Lights Media Agency.
They've planned and designed thorough media and advertising coverage.
A massive campaign has been organized to start three months before our grand opening event.