Kennedy's Leadership:
John F. Kennedy (JFK) embodied a celebrity leadership style, marked by powerful rhetoric. His famous line, “Ask not what your country can do for you…,” epitomized this. He represented a change in liberal attitudes.
He advocated for an active government role in addressing civil rights issues and poverty.
Lyndon B. Johnson's Presidency:
Following JFK's assassination in 1963, Lyndon B. Johnson (LBJ) assumed the presidency.
LBJ achieved significant legislative success through the Great Society program and the "War on Poverty". These initiatives included:
Spending programs.
New agencies addressing social problems.
Medicare and Medicaid: Improved healthcare for older and poorer Americans.
Civil Rights Act (1964) and Voting Rights Act (1965): Landmark legislation passed during his tenure.
LBJ's Political Style: His effectiveness was attributed to his experience as a former Senate Majority Leader. Personal relationships with senators and the aggressive "Johnson treatment" helped him push his agenda.
Vietnam War Involvement:
Johnson significantly escalated American involvement in Vietnam, increasing troop numbers from 17,000 to over half a million.
He misled both Congress and the public about the war's progress.
The Vietcong's Tet Offensive in early 1968 exposed the inaccuracy of the claims of progress, impacting public opinion.
Cultural and Social Tensions:
A growing liberal culture clashed with the "New Left," represented by groups like the Students for a Democratic Society (SDS).
The SDS promoted protests and activist campaigns, challenging the conformity of the 1950s.
Anti-war protests and the "stop the draft" movement led to increased tensions with law enforcement.
Economic Growth:
The 1960s saw continued economic expansion in the USA.
The GDP growth was 19\% under Eisenhower and rose to 39\% under Kennedy and Johnson.
Poverty rates decreased significantly, from 22\% in 1960 to 12\% in 1969.
Economic Challenges:
By the late 1960s, the economic situation began to decline.
The USA faced a budget deficit nearing $\20\text{ billion}.
LBJ proposed tax increases in his 1967 budget despite rising inflation of 4.5\%, which reduced Americans' wealth and economic spending.
Economic Opportunity Act:
LBJ's anti-poverty efforts were strained by Vietnam War expenditures. He successfully persuaded Congress to pass the Economic Opportunity Act in 1964.
Aid to Families with Dependent Children (AFDC): Provided benefits to 4 million people.
Rural loans: Distributed $17\text{ million} in rural loans for small businesses.
Wealth and Lifestyle:
Despite economic challenges, many Americans still felt wealthy.
Increased leisure time and access to spectator sports.
Cars, refrigerators, televisions, and modern suburban homes were commonplace.
Civil Rights Successes:
Civil rights organizations made substantial progress during the increasingly liberal 1960s.
1960 - Greensboro Sit-ins: Protests at Woolworth’s white-only lunch counter led to the company desegregating.
SNCC: The success led to the formation of the Student Nonviolent Coordinating Committee (SNCC).
1961 - Freedom Rides: Organized by SNCC and CORE to challenge segregation enforcement in interstate transport facilities, mandated by Supreme Court rulings.
1963 - Birmingham Protests: Led by MLK, used child protesters. Police Commissioner ‘Bull’ Connor’s violent response (attack dogs and fire hoses) garnered negative attention.
1963 - March on Washington: Displayed civil rights groups' unity, discipline, and widespread support, with over 250,000 attendees.
Civil Rights Legislation: LBJ's legislation enforced desegregation in the South.
Later 1960s and the Rise of Black Power:
Growing frustration led to the rise of the Black Power movement.
Northern Urban Areas: Remained segregated, despite MLK’s “Northern Strategy”.
Stokely Carmichael: Became SNCC leader in 1966. He expelled white members and abandoned non-violence.
Black Panthers: Established in 1966. Provided social services (breakfasts, legal advice), educational programs on Black culture, and monitored police for brutality.
Inspiration and Expansion of Rights Movements:
The African American successes inspired other minority groups.
Red Power Movement: For Native Americans.
Hispanic Rights: Promoted by LULAC and union activity (e.g., Cesar Chavez’s United Farmworkers).
LGBT Rights: Increasingly active campaigns.
National Organization of Women (NOW): Founded in 1966 by Betty Friedan. Advocated for an Equal Rights Amendment.
Women’s Liberation Movement: Grew, though with limited success.