BUS 2150 Fall 2025 Syllabus Notes
Course Overview
- BUS 2150 explores foundational strategic management concepts with a focus on sustainability for business and stakeholders.
- Practice integrated thinking across functions (e.g., accounting, finance, marketing, operations) and understand how these fit into firm-wide strategy.
- Hands-on Capsim Foundation simulation to run a whole-enterprise business and apply course concepts.
- Two essential parts: knowing (concepts from readings) and doing (application via Capsim simulation).
Course Structure & Modality
- Partially flipped: readings outside class; in-class time for discussion, advanced content, and hands-on application.
- Modality: in-person only; not recorded unless announced; Brightspace is the course hub.
- Expectation: attend all classes, complete readings beforehand, and actively participate.
Course Materials
- Textbook: West, P. Strategic Management: Value Creation, Sustainability, and Performance, 8th Ed. (electronic copy recommended).
- Coursepack: Harvard Business School Publishing, BUS 2150 Fall 2025 Gove’s Course Sections.
- Capsim Foundation simulation: accessed via Capsim (registration fee paid); activation instructions provided by instructor.
- Supplemental materials posted on Brightspace.
Course Objectives (Learning Outcomes)
- Understand basic issues influencing behavior and performance of firms.
- Learn theories, frameworks, and tools in strategic management.
- Integrate functional areas to form a cohesive strategy.
- Work in teams to develop and implement a strategy in a business simulation.
- React to real-time marketplace changes and act as an executive (CEO, VP roles).
Capsim Foundation Simulation: Key Structure
- Three phases:
1) Phase 1: Registration & Individual Rehearsal Tutorial (3 rounds, individual; build foundation and prepare for the Rules & Parameters Quiz).
2) Phase 2: Team Preliminary Rounds (team-based practice; contributes to 3% of course grade).
3) Phase 3: Team Competition Rounds (eight-year simulated horizon; team performance is a major grade component). - Roles within teams recommended (CEO, VP of Marketing/R&D/Production, etc.) with joint coordination for finance and intelligence.
- Regular decisions must be uploaded before due dates to avoid penalties.
Grading (Overview)
- The course uses a mix of team-based and individual components totaling 100%. Major emphasis is on Capsim simulation performance, with several supporting assignments and exams.
- Team Components (Capsim-related):
- Competition Rounds performance (overall team score)
- Preliminary Rounds performance
- Foundation Team Charter Activity
- Round 5 Strategic Analysis
- Peer evaluations (informal weight; used to adjust final outcome in some cases)
- Individual Components:
- Course Day Quizzes (best 7 of ~10; open-note, 15 minutes each)
- Post-Ups (best 7 of ~10; open-note options)
- Capsim Foundation Rules & Parameters Quiz (required; date in block exam period)
- Exams: Exam #1 and Exam #2 (block exam period, remote, open-note)
- Participation & Contribution (in-class engagement and collaboration)
- Final grade is rounded to the nearest tenth; potential curve at instructor’s discretion based on overall performance and contribution.
Assessments in Detail (Capsim & Exams)
- Foundation Quiz: Foundation Rules & Parameters Quiz (calendar date in block exam period).
- Exams: two exams covering all course materials up to the exam dates; remote administration; open-note/open-book with time limits and no backtracking.
- Quizzes: Course Day Quizzes are time-limited, taken individually, open-note, open-book; best 7 of the available quizzes count toward the grade.
- Post-Ups: written/quiz-based assignments; best 7 count toward the grade.
- Foundation Team Charter Activity: team-delivered documentation of roles and charter; used to guide team collaboration.
- Round 5 Strategic Analysis: team-furnished analysis focusing on strategic insights from the simulation.
- Peer Evaluations: two peer evaluations conducted during the semester; non-submission can affect the grade; late or missing evaluations can reduce score.
Attendance, Participation & Professional Conduct
- Regular attendance and active participation are expected; professional conduct is emphasized.
- Participation can influence final grade margins; lack of participation or disruption can affect evaluations.
- If you miss class, obtain notes from peers and contact the instructor with specific questions.
- Professional behavior includes timely communication, meeting deadlines, and respectful interactions.
Policies (Key Points)
- Availability: Instructor office hours and appointments available for course help.
- Late/Missed Assignments: Late or partial submissions receive zero unless extensions are granted for extraordinary, pre-approved circumstances.
- Extensions: Granted only under extraordinary circumstances and with advance notice and documentation.
- Submissions: Attach all required documents in Brightspace; accepted formats are .pdf, .docx, .xlsx, .pptx; links to remote storage are not accepted.
- Quizzes & Exams: No makeups unless excused in advance; missed quizzes/exams result in zero unless an approved absence is provided.
- AI policy: Generative AI tools may be used for learning but not for graded work unless explicitly allowed; all AI use must be disclosed with prompts and evaluation approach.
- Grading disputes: You have 2 weeks to dispute a grade in writing; grades are reviewed and can go up, down, or stay the same.
Important Dates (Highlights)
- Foundation registration deadline: 9:59 pm on Sept 5 (drop risk if not activated).
- Exam #1: Oct 16, 6:00–8:00 pm (block exam period).
- Foundation Rules & Parameters Quiz: Oct 2 (during common evening block exam period).
- Peer Evaluation #1: due by Oct 3, 9:59 pm.
- Peer Evaluation #2: due by Dec 1, 9:59 pm.
- Exam #2: Dec 4, 6:00–8:00 pm (block exam period).
- Block exam period notes: evenings 6–8 pm; ensure timely submission to avoid penalties.
Support & Resources
- Brightspace as central hub for course materials and guidance.
- Office hours: Tue/Thu 2:45–4:15 pm (by appointment for additional times).
- Health & wellbeing: follow UVM health guidelines; contact CAPS or Dean of Students if needed.
- Academic integrity: adhere to UVM Code of Academic Integrity; report concerns through proper channels.
Quick Study Tips
- Prepare for each Capsim round by analyzing your company, competitors, and environment before the due date.
- Share concise summaries and recommended actions with teammates after each round (3–5 bullet points, 1/2 page max).
- Plan quizzes and post-ups ahead of their deadlines; seven best scores count, so prioritize high-performing attempts.
- Use initial rehearsal rounds to align roles and sharpen decision-making before team rounds.
- Review the Foundations Guide and key readings (Five Forces, Value Chain, Resource-Based View) to anchor simulation decisions.
Notes on Terminology
- Capsim Foundation: one integrated business simulation used for learning and assessment.
- Foundation Team Charter: initial team agreement outlining roles, governance, and collaboration norms.
- Post-Up: guided post-class assignments that reinforce and review concepts.
- Customer Survey Score: a key metric in the foundation analysis (defined in course materials).
- Resource-Based View (RBV): strategic lens covered in the course for evaluating internal capabilities.