Digital Strategies_ Data-Driven Public Relations, Marketing, -- Regina Luttrell, Susan Emerick, Adrienne Wallace -- New York New York ; Oxford -- 9780190925390 -- 2e14ef1742838ed63eab854354424e0d -- Anna’s Arc

Introduction

  • Title: Data-Driven Public Relations, Marketing, and Advertising

Not-for-Profit Publishing

  • Oxford University Press not-for-profit publisher dedicated to educational access.

  • Textbooks are 30%-70% less expensive than commercial options.

  • Revenue generated supports scholarships, early-stage research, and library refurbishments.

Digital Strategies

  • Emphasis on data-driven approaches for effective communication in PR, marketing, and advertising.

Book Information

  • Authors: Regina Luttrell, Susan F. Emerick, Adrienne Wallace.

  • Published by Oxford University Press, New York.

Contents Overview

Foundations of Data-Driven Insights

  • Chapter 1: An Era of Artificial Intelligence

  • Chapter 2: LUPE Model - Developing Data-Driven Campaigns

  • Chapter 3: Anything Can Be Measured; Measure What Counts

Case Studies

  • Chapter 4: Convergence of Social Media, Search, and Content Marketing

  • Chapter 5: Data-Driven Influencer Strategy

  • Chapter 6: Creating Compelling Content through Visual Storytelling

Chapter Summaries

Chapter 1: An Era of Artificial Intelligence

  • Evolving roles in PR and marketing necessitate understanding AI, machine learning, and social analytics.

  • Importance of data in shaping communication strategies.

Chapter 2: LUPE Model - Developing Data-Driven Campaigns

  • Focus on strategic planning based on data.

  • LUPE Model: Listen and Learn, Understand, Plan, Execute, Evaluate.

Chapter 3: Anything Can Be Measured; Measure What Counts

  • Measurement: pivotal for campaign success.

  • Introduces concepts of descriptive, predictive, and prescriptive analytics.

Ethical Considerations

  • Importance of ethics in data-driven strategies to maintain public trust.

  • FTC guidelines on influencer marketing highlight the necessity for transparency.

Case Studies Overview

Chapter 4: Convergence of Social Media, Search, and Content Marketing

  • Highlights the interplay between SEO and social media marketing.

  • The importance of optimizing content for both search engines and social media platforms.

Chapter 5: Data-Driven Influencer Strategy

  • Focus on utilizing social intelligence to identify and engage with influencers in marketing.

  • Emphasizes understanding buyer behavior through data analysis.

Chapter 6: Creating Compelling Content through Visual Storytelling

  • The significance of visual content in engaging consumers and enhancing communication effectiveness.

  • Strategies for integrating visual storytelling into marketing campaigns.

Conclusion

  • Data-driven approaches are essential for successful public relations, marketing, and advertising strategies.

  • Professionals must leverage analytics and technology to navigate the evolving landscape of communication.