Fundamentals of Financial Analysis: Module 1

🔍 What Is a Balance Sheet?

A balance sheet is a snapshot of a company’s financial health at one point in time. It shows:

  • What the company owns (Assets)

  • What it owes (Liabilities)

  • What is left for the owners (Shareholders' Equity)


👥 Who Uses the Balance Sheet and Why?

🧾 Shareholders (Owners)

  • Look at cash to see if the company can pay dividends.

  • Decide if the company is healthy enough to invest more money in.

🏦 Creditors (Lenders)

  • Check how much debt the company has compared to its equity.

  • Want to know if the company can pay back loans.

💼 Buyers (People Who Might Buy the Business)

  • Look for extra assets (like unused land or equipment) that could be sold.

  • Want to know how much the business is really worth.


📊 What’s on the Balance Sheet?

Assets (What the Company Owns)

  • Current Assets: Things like cash, inventory, and money others owe the company (used within 1 year)

  • Long-term Assets: Buildings, land, machines (used for many years)

  • Tangible Assets: Physical things (e.g., buildings)

  • Intangible Assets: Non-physical (e.g., patents, brand value)

💸 Liabilities (What the Company Owes)

  • Current Liabilities: Bills due within a year (like wages or short-term loans)

  • Long-term Liabilities: Loans and obligations due in more than a year

Liabilities = What the company must pay back

📈 Shareholders' Equity (What’s Left for Owners)

  • This is what’s left after paying all debts:
    Equity = Assets − Liabilities

  • Includes:

    • Money invested by shareholders

    • Profits kept in the company (retained earnings)


📌 Why It Matters

If you're a...

You care about...

Shareholder

Enough cash and value to keep or grow the investment

Lender or Bank

Risk of not getting paid back

Potential Buyer

Real worth of the business and hidden value


🧠 Key Takeaways

  • The balance sheet shows a company’s financial strength or weakness.

  • It helps people decide if a company is worth investing in, lending to, or buying.

  • A strong balance sheet usually means the company is in good shape.

Income Statement

🔍 What Is an Income Statement?

The income statement (also called the profit and loss statement or statement of operations) tells you:

👉 How much money a business earned and spent over a specific time (like a quarter or year).

It’s like a report card for how well the company is performing through its day-to-day work.


Why It Matters: The Operating Cycle

Every business has an operating cycle, which repeats as long as the company runs:

  1. 🛒 Buy goods (inventory)

  2. 💸 Sell them to customers

  3. 💰 Collect cash from sales

The faster and more efficiently this cycle runs, the more profit the business makes.

A company wants to turn cash into more cash by using its operations, not just outside funding.


📊 What’s on an Income Statement?

1. Revenue (Money In)

  • This is all the money the company earned during the period.

  • Includes:

    • Sales of products or services

    • Other income like interest, rent, or dividends

More revenue = more business activity


2. Expenses (Money Out)

  • These are the costs of running the business.

  • Examples:

    • Cost of goods sold (COGS)

    • Salaries and wages

    • Rent, utilities, taxes, interest

Lower expenses = more efficient operations


3. Profit or Loss (Result)

  • This is what’s left after subtracting all expenses from revenue.

Profit (Net Income) = Revenue − Expenses
If negative, it’s a loss.


🧠 Why the Income Statement Matters

If you are...

You care about...

A Manager

How to improve profits by cutting costs or increasing sales

An Investor or Shareholder

Whether the business is growing and generating profit

A Lender or Creditor

Whether the business earns enough to pay back loans

A Buyer of the Business

If the company makes steady and growing profits from its normal operations


🔑 Key Takeaways

  • The income statement shows how well a business is performing over time.

  • Profit means the company made more money than it spent.

  • It helps you decide if a business is healthy, efficient, and worth investing in.

Cash Flow Statements

🔍 What Is a Cash Flow Statement?

The cash flow statement shows where a company’s cash comes from and where it goes during a specific period (e.g., a quarter or year).

It’s split into three main sections:

  • 🏢 CFO – Operating Activities

  • 🏗 CFI – Investing Activities

  • 🏦 CFF – Financing Activities

💡 Cash ≠ Profit. The cash flow statement tracks actual money in motion — not accounting profits.


📊 1. CFO – Cash Flow from Operating Activities

"How much cash does the business generate just by doing its job?"

Includes:

  • Cash received from customers

  • Payments to suppliers, employees, taxes

  • Changes in working capital (like inventory or accounts receivable)

Positive CFO: Business is self-sustaining
Negative CFO: Business relies on loans or investors to survive


🏗 2. CFI – Cash Flow from Investing Activities

"How is the business investing in its future?"

Includes:

  • Buying or selling property, equipment, technology

  • Acquiring or selling businesses

  • Buying or selling financial investments

Positive CFI: Company is selling assets (possibly downsizing)
Negative CFI: Company is investing in growth (usually a good sign if funded properly)


🏦 3. CFF – Cash Flow from Financing Activities

"How is the business raising or returning money?"

Includes:

  • Borrowing or repaying loans

  • Issuing or buying back stock

  • Paying dividends to shareholders

Positive CFF: Company raised money from loans or investors
Negative CFF: Company paid back debt or gave money to shareholders


📈 Example Summary Format:

Section

What It Stands For

Example

CFO

Cash from Operating Activities

+$80,000 from sales, -$30,000 in wages

CFI

Cash from Investing Activities

-$50,000 for new machinery

CFF

Cash from Financing Activities

+$100,000 loan, -$10,000 dividends


🔁 Net Change in Cash

CFO + CFI + CFF = Change in Cash

Add all three sections together. This tells you how much cash the company gained or lost over the time period.


🧠 Why Does This Matter?

Stakeholder

What They Look For

Management

Can the business fund itself and grow?

Investors

Is there enough cash to pay dividends and reinvest?

Creditors/Lenders

Can the business repay loans and interest?

Buyers

Is the cash flow strong and predictable long-term?


🧮 Google Sheets Quick Tip Formulas

Goal

Formula Example

Total CFO

=SUM(range_of_operating_cash_flows)

Total CFI

=SUM(range_of_investing_cash_flows)

Total CFF

=SUM(range_of_financing_cash_flows)

Net Change in Cash

=CFO + CFI + CFF

Ending Cash Balance

=Beginning Cash + Net Change in Cash


🔑 Final Thoughts

  • CFO is most important — it reflects operational health

  • CFI reveals investment strategy

  • CFF shows funding structure and capital decisions

  • Healthy companies have strong, positive CFO, smart CFI, and disciplined CFF