The Unfakeable Code - Notes

Tony Jeton Selimi

Tony Jeton Selimi is a Multi-Award-Winning, #1 International Bestselling Author and Consultant. He assists people to "Take Back Control, Lead Authentically and Live Freely on Your Terms."

Brian Tracy, Author, Chairman and CEO of Brian Tracy International says, “This is an inspiring, enjoyable, fast-moving book that shows you how to unlock your full power for unlimited success.”

Book Information

  • Title: The Unfakeable Code
  • Author: Tony Jeton Selimi
  • Publisher: novum publishing
  • ISBN: 978-3-99107-385-7
  • Copyright: © 2020 novum publishing
  • Editor: Hugo Chandler, BA
  • Cover Photos: TJS Cognition Ltd, Tony Jeton Selimi, Petar Todorov
  • Cover Design, layout & typesetting: novum publishing
  • Internal illustrations: TJS Cognition Ltd, Tony Jeton Selimi
  • All rights reserved. No part of this book may be used or reproduced by any means without written permission of the author.
  • Printed in the European Union on environmentally friendly, chlorine- and acid-free paper

Praise for The Unfakeable Code®

  • Marie Diamond, Global Transformational Teacher, a star from The Secret: "A life manual that assists you in understanding how the Law of Attraction works, and it gives you valuable insights into the science of healing and changing your mindset that will transform your existence."
  • T he Hon Richard Evans, CEO ACE Modular Construction: "Learning how to be truly authentic is a frightening process, yet this book walks you through all aspects of how to move towards this understanding of yourself better and on a deeper level. The Unfakeable Code is an essential guide to becoming a better version of yourself and a great leader by achieving excellence… The five freedom, experience, and power-enhancing principles will help you build a deeper awareness of all that you are and are not. I recommended it to academics, business owners, leaders, and anyone working in the human development field… you too will broaden and deepen the proficien- cy of your leadership by presenting your most authentic self in every decision you make."
  • Tammy De Mirza Rosado, Author, Relationship Expert and an Intuitive known as The Freedom Alchemist: "Tony J. Selimi has proven genius once again in his compila- tion of all of the intelligence he has assimilated throughout his life, regarding human behaviour and how each one of us can utilise what he shares for the highest good of humankind. The Unfakeable Code® is profoundly touching, personal, and yet, succinct with the body, the mind and the spirit of all… Tony is a computer all to himself, vibrant and full of intuitive guidance, scientifically proven and logical methods and spiritual techniques are given to you in every page of his book… If you are looking for an authoritative guide to uncovering the real you, the person you know so little about, but is indelibly inscribed within you, then distribute copies of Tony’s book to everyone you know… His teachings are illuminating the path to humanity’s growth… Knowing oneself has never been presented so brilliantly before."
  • Daniel Nikolla, Multi-Award-Winning Marketing Manager: "WOW! Bringing the unconscious to the conscious. The Unfakeable Code’s five life-transforming principles are a guide to a more complete and confident life. It enables you to explore your inner-self and your relationship with your soul. Be ready for an immersive experience that will awaken your life by finding the freedom of authenticity."
  • Rezijana Saiti, Attorney at Law: "Do you feel a gap between who you are and who you think you should be? Is your soul screaming to be rescued giving you the urge to unmask yourself and to be the authentic you that you were made to be? If so, in every chapter of this book, you’ll learn how the essence of authenticity is yourself entirely. It requires courage, something many people lack. Tony J. Selimi makes a convincing case for being authentic; to be a daily decision, and that there is no substitute for doing the work… If you are look- ing for a life manual to unlock your potential, then this book is for you, your children, family, business and every employee in your business."
  • Prof. Dr Fadil Çitaku, PhD, MME (Uni Bern), founder and CEO of the Academy of Leadership Sciences Switzerland: "This book is didactically well designed, and messages are formulated with powerful insights, which you can apply everywhere and any time. Tony’s style and language are easy to understand and keep the reader engaged and inflow… If you are a leader- ship position, this book is a must for you, as it helps you to enhance your leadership competencies. If you are a parent, it serves you on how to behave as a role model for your children. If you are a student or an employee, it helps you to achieve the grip on your aspiring position you want. If you are self-employed, it serves you to strengthen your self-confidence and self-esteem to overcome all barriers towards growing your business. Thank you, dear Tony J. Selimi, for giving the world such an insightful book, which undoubtedly will change millions of lives for good. Wishing you all the best in all your activities towards enhanc- ing well-being and wealth-being of the humankind."
  • Lisa White, Senior Product Manager, Dial A Flight: "…you with both insight and wisdom. You will come to acknowledge how only those with integrity will be blessed by the powers of your authentic individual being revealed as you remove the mask you show to the world… Truly inspirational. Must read."
  • Georgi Milushev, Program Manager, Amazon: "The Unfakeable Code® is full of insightful examinations into the value of taking back control, upgrading one’s psychology, and being authentic in all of your endeavours. Tony reveals an immediately useful mind-upgrading model of authenticity that enables you to replace habitual reactions with authentic ones that stand by your values, while still making effective business deci- sions. The book is written in an easy to follow style; this makes it accessible to a broad audience. I therefore highly recommend this book to business owners, leaders, and anyone interested in living, leading, loving and succeeding with authenticity and in- tegrity."
  • Dr Elgerta Ismaili, NHS England: "Authenticity is something we all have to deal with through- out our lives… An inquisitive and self-reflective mind might notice some layers of qual- ities, thoughts and behaviours which we keep hidden to oth- ers, or even to ourselves… For the last few years, I’ve had the privilege to be working with Tony as my life and business coach… Whether you are entirely new to this or a veteran in personal development, let Tony’s capable mixture of narrative, detailed teachings and personal anecdotes patiently guide you through the structure of this manual and help you rediscover, express and live a life more and more aligned with your authentic self."
  • Dije Berdynaj, Director of Sales at Hampton Resorts and Hospitality, Southampton, New York: "Apply the five rules! Be authentic! Stop the inner war … Only a mastermind like Tony J. Selimi can harmonise science, psychology and spirituality with such simplicity and brilliance… This book is another priceless gift to humanity!"
  • Paul McMonagle, Piping Supervisor, Workbacks Engineer, and an Ambassador for Mental Health: "This book is creative, engaging, and persuasive… and gives you ten mind upgrading principles that will awaken the authentic power of your unfakea- ble individual… I therefore highly recommend this book to consultants, students, teachers, people from all professions, business owners and leaders – especially those who suffer from Obsessive Compulsive Disorder (OCD) or oth- er mental health-related issues."
  • Anila Gremi Kushova, Radio Presenter, Diplomacy and International Affairs Expert: "If you are looking for a book that can help you take back con- trol of the direction your life is going in and succeed in life with authenticity, then The Unfakeable Code® is the book for you. Tony J. Selimi shows you an incredible system to safely peel off the masks of your wounded persona that were creat- ed through inner discord, pain, and that lonely feeling within us that manifests in various forms in our society… As you perform every exercise, you will start to awaken dormant parts of yourself by showering you with the gift of clarity, the joy of life, and wisdom, and will give you the strength and courage you need to face every difficulty with dignity and se- renity. I invite you to emerge your being in another universe and discover how to unleash your unfakeable being’s authen- tic power which will help you to live freely on your terms."
  • Patryk Wezowski, Award-winning Film Maker, Director, Producer, Record- breaking Fundraising Expert: "… it shakes your foundation to the core, but at the same time, it’s another painful and beauti- ful wake-up call for our sleepy souls."
  • Timea Van der Molen, Company Director – Vandercom Films: "In this extraordinary and powerful book, Tony J. Selimi lays out the path to authenticity and true self-fulfilment, with un- yielding clarity and a unique synthesis of science, spirit, per- sonal experience and psychology… This book is a gift to your soul, and it opens up multiple possibilities to a whole new way of thinking, living and being. A must-read for everyone on a self-discovery journey! Go on, take the best adventure of your life yet! Your soul, mind and heart will thank you for it!"
  • Dr. David Clive Price, Mental Wellbeing Mentor and Author of Hidden Demons: "One of my favourite aspects of the book is that this state of end- less dissatisfaction can be recorded by the brain and be replaced by new daily habits, almost step by step, to rewire our “models of reality” and rediscover our essential, authentic self. This book is a charter for reprogramming your life and making a higher level, re-energised contribution to the real world around you and the people within it."
  • Dr. Sc. Todorche Stamenov, NHS London: "With clear language, the five-step princi- ples, and compelling metaphors, he explores the complexities of personal psychology and the quirks of spiritual challenges; melding these together thoughtfully and provocatively…I recommend it to my fellow healthcare professionals, entrepre- neurs, business owners, executives and aspiring executives who dare to look at themselves as well as others, with objectivity… Because Selimi presents dozens of examples of his consulting conversations, I also recommend it to fellow professionals who wish to learn from a masterful teacher."
  • Sue Bannister, Client, Author of “No Sugar My Journey My Choice” and “Rope’s Adventures on the ‘High Seas’.” "To personally meet Tony J. Selimi is a blessing, for he will infuse your DNA with love and wisdom.. The five life-enhancing principles help you to enter into your consciousness, to develop all your mental faculties, and to get to know who you are and who you are not. It is a life handbook each one of us can use to make informed choices, decisions and question our transient personas that hide our authentic nature… The step by step instructions teaches you about how the process of harmonising body, mind and spirit is the key to liberating your entire intelligence… The book is the best gift you can give yourself. Thank you for sharing your wealth.”
  • Adrian Dalipi, Stv Leiter Abteilung Sonderbewilligung, Switzerland: "His book, The Unfakeable Code®, offers you a simple way to use tools for everyday life… the book helps me to act as a role model for my children. It also helps me, of course, to bring up my children using balanced psychology, and to have a healthy and love-in- fused relationship with my wife… I thank you, Tony J. Selimi, for enduring the pain, investing all you had in all you have become, and giving bil- lions of people such an inspiring book that changes you forev- er and for better."
  • Albana Osmani, Entrepreneur and Restaurateur, London: "Tony masterfully guides you into the awareness that being authentic is more than just making the right ethical decisions… His ten mind-en- hancing and life-transforming simple yet extremely effective principles open up possibilities for being successful when mak- ing small, everyday decisions. I therefore highly recommend this book to fellow business owners, parents, educators, consult- ants, and every woman interested in knowing how to take back control and live life freely on their terms."
  • Ib Nielsen, Health Entrepreneur, Zinzino, Denmark: "It gives you an understanding of how your mind was programmed in the past… and how by using the five-principles Tony has masterfully put together the way you can reprogram your mind to achieve any life outcome you want with authenticity leading the way."
  • Yola Nash, MS. WABC Radio Host New York City, Singer, Producer: "There is no more significant loss than not discovering your talents, amazingness and self-worth… It’s a brilliant read that will challenge you, give you hope and guide you to your greatness."
  • Michael André Ford, Angel Intuitive: "The Unfakeable Code® illuminates steps to take to reclaim direction in your life by ask- ing the right questions that in turn will reveal the answers and guidance that will make your heart sing… let Tony remind you that YOU are the treasure."
  • Fella Cederbaum, Award-winning Filmmaker, Composer, Poet and Author of “Of Life and Other Such Matters”: "Tony’s book is a brilliant manual for a journey out of this insanity! The Unfakeable Code® will guide you with great clarity towards allowing yourself to live from the truth of your being. What a wonderful message for this spiritual upgrade, so essential for living a deeply satisfying life."
  • Andrew Priestley Grad Dip Psych, B. Ed, Leadership Mentor, Bestselling Author, Founder of The Coaching Experience: "Tony Selimi’s new book The Unfakeable Code® is your essential guide to a truly authentic life."
  • Shelley J. Whitehead, Relationship, Dating and Bereavement Expert: "It is highly recommended for anyone in the person- al development world for expanding greater self-awareness and the presence of the authentic self."
  • Jack Canfield, America’s #1 Success Coach: "Incredibly, this is an educational life manual that gives fruitful ideas to vertical thinkers for the conception of harmonising mate- rial and heart intelligence, which is something many of us think is insurmountable and too far-fetched to dwell-on in our day to day lives."

Sections

  • Foreword
  • Introduction – What is The Unfakeable Code®?
  • Take Off the Mask; Your Soul is Waiting
  • Principle #1: To Unmask Yourself Is to Know Thyself.
  • Break the Illusion of a One-sided Positive or Negative Persona
  • Change the Thoughts You Think, Words You Speak and the Language You Use
  • Know What Truly Stops You from Taking Off your Illusory Masks
  • Rewire Your Existential Models of Reality
  • Principle #2: Stop Working to Survive, Wake-Up and Thrive
  • The Choices You Make Determines the Reality You Create
  • When Trust Dies, Mistrust Blossoms
  • Stop Being a People Pleaser
  • Transform Your Scarcity Persona into a Thriving Individual
  • Disarm Your Emotions
  • Principle #3: Disarm Your Emotional Field to Build an Impenetrable Shield
  • Stop Being a Slave to Your One-sided Emotions
  • See Emotional Crisis as a Blessing in Disguise
  • What Does Your Relationship with Food Say About You?
  • Master Your Emotions and Save a Life
  • Stop Giving Your Power Away, Own it
  • Principle #4: Taking Back Control is an Inside Job
  • Mirror, Mirror on the Wall, Whose More Controlling of Them All?
  • Adopt Pain and Pleasure in Equal Measure Attitude
  • Don’t Be Convinced By Your Arguments, But By Your Sincerity
  • Go from Doing to Undoing
  • Your Life is an Expression of Your Consciousness
  • Master the Virtue of Loving Prudently
  • Principle #5: Choose Love as Your Military Commander that Wins Every Battle in Life
  • Demystify Your Idea of What Love Should be, Must be, and is
  • When Judgment Goes, Love Appears
  • In Letting Go, You Let Love in
  • Love Yourself, as Everyone Else is Taken
  • Let Your Authenticity Shape Your Destiny
  • Who Can Benefit from Using The Unfakeable Code®?
  • What next?
  • Acknowledgements
  • About the Author
  • Transformational Products
  • A Path to Wisdom
  • #Loneliness: The Virus of Modern Age
  • Fit for Purpose Leadership #3
  • Living My Illusion – The Truth Hurts Multi-Award Coaching Documentary
  • TJS Evolutionary Meditation Solutions®
  • Vital Planning for Elevated Living
  • Notes

Dedication

The book is dedicated to family, friends, clients, students, fans, truth seekers, educators, and health professionals. It's for those who want to harmonize material and spiritual intelligence, awaken to unprecedented achievements, and those ready to awaken dormant parts of their magnificent being.

Foreword

Tony J. Selimi’s The Unfakeable Code® is a godsend to those who want to live, make a difference, and be loved for who they truly are. The book presents a perspective that authenticity is the foundation of human happiness and development, alongside practical advice and exercises for the reader.

The author shows how small invisible changes in the way you think can visibly upgrade your psychology, change the way you behave, and build your confidence to be all you can become. The more you apply the principles shared in each chapter, the more you will start to see life through a lens of objectivity, and the more in control of your emotions and freedom you will be- come. You will begin to access, integrate, acknowledge and listen to the messages that come from within your most authentic being.

Introduction – What is The Unfakeable Code®?

"What limits your freedom is what you think you know that isn’t true.” – Tony J. Selimi

The book is comprised of five mind-upgrading, life-enhancing, and business-transforming principles, taking you on a self-awareness journey of how your transient identities, the self-deceptive masked persona you show to the world, the unbiased processing of information, appropriate transparency, objectivity and concordance among behavior, intuition and values play in how free, successful, and fulfilled you become in life.

There is some work that, being authentic you would prefer not to do but, yes, you do it because you are true to your values and live them every moment, naturally. You have to roll up your sleeves and do whatever must be done as well as you can.

The part of you that is Unfakeable is there to daily nudge you to wake up, and to help you correct your course in life. (i.e. Do you think your current view of who you are is large enough to allow for subtle, intuitive, extraordi- nary or unusual experiences? Or does your self-deceptive per- sona discount them automatically?)

From a very young age, my parents taught me fair-minded values that, to date, have played a crucial role in my ever-evolving life. They also instilled in me the importance that education, integrity, and service to others play in better- ing our lives, the society we live in, and the world in general.

The process of coding and decoding messages is part of our makeup part of our makeup (i.e. the genetic code)

The way our brain processes information is no different; it needs to filter, classify, delete, code, and decode data.

Each chapter is written for you to take a closer look at how, just like your genes, your way of expressing and processing data in your brain is unique; and how, by using The Unfakeable Code’s five mind upgrading principles, you can tran- scend old models of thinking, question the gibberish rules, and rewire your models of reality so that you can consciously cre- ate the freedom and the life that you want, upgrade your psy- chology, re-examine your values, beliefs, actions and behav- iours, and be more of the authentic, unfakeable individual you were born to be.

Why? – because the vast majority of your mind’s code is encod- ed with the same system as your parents and the environment in which you were born.

Installing your unfakeable code into your mind involves something more complicated than a one-to-one matching of beliefs, emotions, thoughts and values, and so does the cracking of it.

A healthy mind leads to a healthy body and an inspired destiny.

If you want to take back control, be more confident, and more satisfied you need a mind code that breaks the cycle of the fear- ful, not good enough, controlling, weak and scarcity persona that may be running your life.

The average person has about 12,000 to 70,000 thoughts per day.

Of those, 80\% are negative, and 95\% are the same repetitive thoughts as the day before.

During this time in my life, I started to draw parallels between machine and human brain program- ming and mind coding.

You don’t have to spend thirty years to learn all that I have; using simple, yet useful, practical ideas and mind upgrading principles so that you can use to live authentically and freely on your own terms.

The principles demystify our transient personas and help awaken our pure and robust nature.

Each chapter of The Unfakeable Code® is part of the mind’s upgrading process that helps you to become aware of, dissolve and resolve transient persona pains.

The Unfakeable Code Principles

  1. To Unmask Yourself is to Know Thyself – Embrace traits you disown and tame the judge in you.
  2. Stop Working to Survive, Wake-Up and Thrive – Change language to transcend old models of thinking and rewire models of reality.
  3. Disarm Your Emotional Field to Build an Impenetrable Shield – Learn how to use them intelligently.
  4. Taking Back Control is an Inside Job – Integrate your powerless persona into the authentic individual you are.
  5. Chose Love as Your Military Commander who Wins Every Battle in Life – Learn how to love the unlovable in you, and to practise more kindness along with care and freedom in your interactions with yourself and others.

When the above five principles of The Unfakeable Code® are applied in business, it signifies the following objectives:

  1. Think Values first!
  2. Intelligently Use and Manage Emotions!
  3. Understand Human Behaviour, and its Power!
  4. Put Some Heart into the Business!
  5. Let Authenticity and Objectivity Shape Your Inspired Destiny!

Take Off the Mask; Your Soul is Waiting

Principle #1: To Unmask Yourself Is to Know Thyself.