This Girl Can

Costume:

  • Average gym clothes

    • More relatable

  • Sweaty tied up hair

    • Challenging female glamour stereotypes

  • No makeup

    • Subverting the stereotype

Text:

  • “#thisgirlcan”

    • Enigma code that provokes curiosity

    • Promotes social interaction online

  • “like a pig”

    • Taken a derogatory phrase and turned it positive

    • Connotes unattractiveness

    • Makes the audience reflect on beauty standards “I don’t need to feel beautiful to have fun”

  • “like a fox”

    • “foxy

    • Feels confident in herself

  • “This girl can”

    • Connotes determination

    • Reinforces the idea that if you try you can succeed in sport

  • “Girl

    • In sport has negative connotations

    • Subverts the stereotype that girls can’t play sport

    • Represents and targets the whole female demographic

Gestures:

  • Body language connotes a care free attitude

  • Centrally placed

    • Hero

    • Protagonist

  • Community

    • Suggests when you do sports you are supported and make new friends within

  • Not a celebrity

    • Makes the audience feel familiar with her

    • Makes it seem more achievable