Social Influence Notes

Social Influence

What is Social Influence?

  • Social Influence (SI) encompasses a range of social phenomena where individuals attempt to change the behavior of others.
  • Influence can be exerted on individuals or groups within their sphere of influence.
  • The mere presence of others can affect individual behavior in a social context.
  • Triplett's (1898) study on children reeling in a fishing line demonstrated social facilitation, which he equated to social influence.
    • Example: The presence of classmates during a presentation.
    • Example: Children's eating patterns influenced by their peers.

Traditions in the Study of Social Influence

  • Majority influence: Focuses on conformity, compliance, and obedience.
  • Minority influence: Examines how smaller groups can influence larger societies.
Defining the Concepts:
  • Conformity: Adjusting one's behavior to align with the behavior of others.
  • Compliance: Change in behavior in response to explicit or implicit requests.
  • Obedience: Influence exerted directly through threats or authority by an authoritative figure.

Conformity: Sherif (1930s)

  • Sherif established the concept of 'norm' as a cornerstone in social psychology.
  • Norms: Behaviors considered