Sociology Notes on Social Interaction and Everyday Life in the Age of the Internet

Learning Objectives

  • Sociological theories of interaction: impression management, ethnomethodology, and conversation analysis.

  • The relationship between social interaction and broader societal features.

  • The continuing importance of face-to-face interactions in the internet age.

Impression Management

  • Erving Goffman (1922-1982):

    • Focused on interaction and microsociology.

    • Used the metaphor of the theater to explain social interaction.

    • Impression management: Preparing for the presentation of one’s social role.

    • Individuals possess a fragile "self" and are sensitive to how others view them.

    • People try to "save face" and collaborate to avoid embarrassment.

  • Goffman’s Theory:

    1. Daily routines and interactions structure our actions.

    2. Studying everyday life reveals human agency in shaping reality.

    3. Analyzing social interaction illuminates larger social systems and institutions.

Social Interaction: Key Concepts

  • Social interaction: The process by which we act and react to those around us.

  • Roles: Expected behaviors associated with particular social positions.

  • Status: Social honor or prestige accorded to a group by other members of society.

  • Social position: An individual's social identity within a group or society (e.g., gender, occupation).

  • Adopting roles: Henslin and Biggs used a dramaturgical metaphor to describe a woman’s visit to the gynecologist.

Impression Management Techniques

  • Audience Segregation: Separating behaviors in different roles.

  • Civil Inattention: Acknowledging others without intrusiveness.

  • Nonverbal communication: Communication through facial expressions and gestures rather than language.

Paul Ekman and the Facial Action Coding System (FACS)

  • Facial expressions of emotion (happiness, sadness, anger, disgust, fear, surprise) are innate.

  • New Guineans identified six emotions from photographs, supporting the universality of facial expressions.

  • Culture influences the context for using facial expressions.

  • Gestures are not universally consistent across cultures.

  • Internet users have developed ways to convey emotion without face-to-face interaction.

Focused & Unfocused Interaction

  • Encounter: A face-to-face meeting between two or more people.

  • Focused interaction: Direct engagement in a common activity or conversation.

  • Unfocused interaction: Interaction among people in a setting without direct face-to-face communication.

  • Response cries: Involuntary exclamations made when surprised, experiencing pleasure, or dropping something.

Interaction in Time and Space

  • Time-space: The when and where of events.

  • Regionalization: Dividing social life into different regional settings or zones.

  • Clock time: Time measured in hours, minutes, and seconds, versus by natural events.

  • Back region: Areas where individuals can relax and behave informally, away from front-region performances.

  • Front region: Settings where people put on a “performance” for others.

Edward T. Hall (1914-2009)

  • Personal space: The physical space individuals maintain between themselves and others.

  • Zones of personal space:

    • Intimate distance (family/lovers)

    • Personal distance (friends)

    • Social distance (formal)

    • Public distance (performing to an audience)

Harold Garfinkel (1917-2011)

  • Ethnomethodology: The study of how people make sense of what others say and do in daily social interaction.

  • Background expectancies and breaching experiments.

  • Ethnomethodology focuses on the “ethnomethods” people use to sustain meaningful interchanges.

  • Even seemingly inconsequential daily talk relies on complicated, shared knowledge.

Conversation Analysis

  • Conversation analysis: The empirical study of conversations, using techniques from ethnomethodology.

  • Examines naturally occurring conversations to reveal the organizational principles of talk and its role in producing and reproducing social order.

Interactional Vandalism

  • Interactional vandalism: Deliberate subversion of the tacit rules of conversation.

  • It challenges the idea that social boundaries are easily managed in urban settings through civil inattention.

  • Maintaining social order requires mutual recognition and respect for the rules of engagement and is a continuous, collaborative process.

  • Interactional vandalism can occur anywhere, not just in urban spaces.

Digital Interaction

  • Interaction on the “Digital Street”.

  • Jeffrey Lane’s study: Boys were more visible and dominant toward girls on sidewalks, while girls gained visibility and control online.

  • Safety, power, & control in social media.

  • Compulsion of proximity: People’s need to interact with others in their presence.