AW

2025 - Southwest Region Plan- West Division Meeting - Final

SOUTHWEST TM FIRE 1 TEMPUR*SEALY

Personnel Overview

  • Key Team Members:

    • Tiffany Hensley

    • Janie Myers

    • Jay Hinton

    • Adrian Olivas

    • Renee Pins

    • Alayne Weathersby

    • Jacob Rausch

    • Lucas Verbish

    • Jacob McCray

    • Pam Russell

    • Matt Casillas

    • Bonnie McCoon

    • Sanam Bains

    • Mason Phillips

Southwest Fire 2024 Results

Performance Metrics

  • TPX Adjustable Attach Rate: 53% (excluding FS).

    • Increase to Previous Year (PY): +28%.

  • Sales Data Increase:

    • Tempur Up: 3.8% (excluding FS/Levitz).

    • Luxe Adapt Sales: +51%.

    • Breeze Sales: +11%.

    • Tempur Base: +30%.

Team Morale

  • Improved significantly with the new region and the Sealy 2025 launch.

Highlights of Success

Major Wins

  • Sherwood Expansion: Success in enhancing delivery excellence and customer service.

  • Financial Health of Dealer Base: Positive trends noted.

  • Accessory Sales: Including pillows, sheets, protectors, etc.

  • Active Retail Promotion Execution: Creating a favorable perception about Mattress Firm acquisition.

Areas of Concern

  • Traffic & Retail Sales: Challenges due to macro-economic conditions.

  • Sealy and S&F Sales Erosion: Notable drop in sales momentum.

  • Sales Velocity: Sealy Hybrid sales down 18%.

Financial Overview

Southwest Region Scorecard (2024)

  • Sealy/S&F Sales: $16.6M (Budget: $21.2M, PY Actual: $22.9M).

  • Tempur Sales: $15.4M (Budget: $15.8M, PY Actual: $16.8M).

Market Leaders

  • AFW: Increased Sealy BOS.

  • Snooze: Successful franchise expansion.

  • American Furniture: Revamped key store with SWAT sales process.

Challenges in the Market

  • Sam Levitz: Experiencing significant losses (GOB = $5M annually).

  • Best Mattress: Loss of slots moving forward.

  • Walker Furniture & Mattressland: Downturn in traffic affecting sales.

Product Performance

Key Product Insights

  • Breeze: Up 10% from PY.

  • Luxe Adapt: Significant growth +51% from PY.

  • Sealy Hybrids: Sales down 18% due to selling pressures.

2024 West Region Wins

Total Gains

  • Annual Gains: Approximately $2.55M attributed to successful initiatives and sales.

2025 Launch Readiness Goals

  • Top 15 Accounts: Must have 80% floor sample orders by Nov 15.

  • Pre-President’s Day Launch: Aiming for significant sales push with top results.

Strategies for 2025

Key Initiatives

  • Developing Talent: Focus on maintaining and growing talent in the organization.

  • Retailer Relationships: Conduct business reviews and enhance partnerships to boost sales.

  • Brand Portfolio Maximization: Utilize insights for identifying growth opportunities.

Competitive Analysis

Market Penetration Rates

  • Total Market Pulse: Focus on achieving higher penetration in key demographics to boost performance.

Conclusion and Future Outlook

Key Challenges Ahead

  • Economic Climate: Consider uncertainties affecting sales.

  • Team Morale: Need to maintain positive team dynamics as opportunities arise.

Future Prospects

  • Brand excitement for Sealy PP Launch and strong team collaboration should drive positive performance moving forward.