Consumer Behavior & Adverts

Consumer Behavior - how people make decisions about what products or services to buy and what things influence these decisions

Types of Adverts

Product Recognition - Most adverts aim to make customers more aware of a product or service, similar to products compete for the greatest share of the market

Campaigns to change opinion - Advertising that tried to change the public’s views or opinions on a products

How do they do it?

  • Logos

  • Slogans

  • Advertising

  • Strategy

  • Marketing

  • Trust

  • Identity

Campaigns to change public opinion

  1. Some Brands get a bad reputation

  2. Not good for sales

  3. Campaigns to change that view = more money