Evolution of Mass Media

Evolution of Mass Media

• The evolution of media has significantly impacted how people consume news over time.

• Mass media refers to avenues through which information is disseminated to the public, encompassing news and a broader range of information.

Distinct Time Periods of Mass Media

Print Media

• First type of mass media, dating back to colonial America.

• Played a crucial role in shaping public opinion, particularly leading up to the American Revolution.

• Newspapers, magazines, and books served as primary sources of mass ideas.

• Continues to exist in modern society alongside new media forms.

Broadcast Media

• Emerged in the 1920s with the introduction of radio.

• By the 1950s, television became widespread, with almost 90% of American households owning a TV by 1959.

• The commercialization of television occurred post-World War II, expanding the reach of media.

• Introduction of talking movies in the 1920s progressed the entertainment aspect of media.

Subscription Media

• In the 1970s and 1980s, cable television expanded significantly, introducing new channels and content.

• Initially, television contained only three major networks: ABC, NBC, CBS.

• Subscription services provided specialized content catering to various audience ideologies (e.g., conservative or liberal media).

• Emergence of 24/7 news channels transformed the industry's landscape.

Digital Media Era

• Represents the current phase of mass media; the Internet as the fastest-growing source of news.

• Multiple platforms include websites, blogs, digital magazines, and social media.

• Despite access to various channels, the majority of Americans still prefer traditional media methods like television and radio for news consumption.

Media's Influence on Political Knowledge

• Media shape political knowledge through:

  • The selection of events they choose to cover.

  • The presentation style of the information disseminated.

Categories of News Coverage

1. News Events

   • Covers breaking news, natural disasters, and general information relevant to the public.

2. Election Coverage

   • Comprehensive reporting not limited to Election Day but includes pre-election analysis and discussions.

3. Political Commentary

   • Dedicated shows (e.g., Meet the Press) that analyze and discuss ongoing political situations.

4. Investigative Journalism

   • Focused on exposing issues, often revealing hidden problems or activities of public interest.