PURCOM-REVIEWER

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• Communication is a social process in which individuals employ symbols to establish and interpret meaning in their environment. -West and Turner (2010)
• What are the five Key Terms? a.)Social b.)Process c.)Symbols d.)Meaning e.)Environment
• It involves people and interactions. -Communication as a social process
• A symbol is an arbitrary label or representation of Phenomena. -Communication as symbolic Communication as meaning-making : Meaning is a central to our definition of communication. Meaning is what people extract from a message.
• Environment is the situation or context in which communication occurs. -Communication as context-bound
• Described communication as a linear process: Claude Shannon, 1949
• Transmitter of message. Source
• Send a message to a receiver

    Message

• The recipient of a message

• </p>

    Receiver

• Pathway to communication

• </p>

    Channel

• Pertains to slang, jargon, or specialized language used by individuals or groups. Semantic noise
• Noise exists outside of the receiver.

    Physical,or external

• It refers to a communicator's prejudice, biases, and predisposition toward another or the message. -Psychological noise
• It refers to the biological influences on the communication process,then exists if you or a speaker is ill, fatigued, or hungry. -Physiological noise
• It suggests that a person is only a sender or receiver. -Liner model
• It suggests that one person acts as sender while the other acts as a receiver in a communication encounter. -International model
• It underscores the simultaneous sending and receiving of messages in a communication episode. Transactional model
• It is essential to the quality of the communication process in general. -Completeness
• It does not mean keeping the message short but making it direct or straight to the point. Conciseness
• To be effective, the speaker should always consider relevant information about his/her receiver.
  Consideration

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