AP LANG
8/17
Rhetorical information
Rhetoric: the art of persuasion
Mostly in non-fiction (learning about rhetorical techniques)
Rhetorical situation: a set of relationships
When analyzing text, keep in mind + think about their relationship:
speaker/writer
Audience
subject/topic
Challenge 1: address, in your introduction, as much as possible about the relationship among these three aspects in as few words as possible
Challenge 2: keeping this relationship in mind as you analyze specific passages from the text in body paragraphs
Context: the circumstances surrounding the situation
Exigence: the specific occasion or event that prompted the message to be spoken or written
Message: what the writer wants the audience to think or know
Purpose: why the speaker is conveying the message
Example: Berlin, 1942
Holocaust, Jews
Message and Purpose: 1937- Hitler’s message of antisemitism to manipulate people
The rhetorical situation now
Exigence: dr. cosca teaching us ap lang
Purpose: engagement and understanding in the class and succeed
Genre: in an academic or teaching context
Context: speaker is Dr. Cosca, we are audience, we are starting ap lang, 2026, high school students, monte vista, after lunch, chose to take this class
When analyzing text we should identify:
The strategies the speaker uses to appeal to his or her audience
Any shared values between the speaker and the audience which are implicit in the text
Audience, speaker, and topic
The rhetorical appeals
There are 3 different ways authors use to make an audience accept their ideas (rhetorical appeals)
Ethos: means “credibility,” referring to the trustworthiness of the writer/ speaker
A goal of persuasion: to convince your audience that you are someone that should be believed/trusted
One can establish methods:
Through the way one speaks
By showing one’s knowledge, integrity, and experience
By finding common ground with the audience
Present themselves as an ethical person by sharing values to an audience
Connection: ethos and ethics
8/18
Pathos: means “feeling” or “emotion” that refers to a writer or speaker that make an audience feel specific emotions with his/her words
Making individuals feel certain emotions to convince them to accept the idea
Fear is extremely useful, also anger, excitement, love, guilt, pride, sympathy
Like ads
Logos: means “reason” or “logic” and is an appeal to someone’s intelligence
Sudoku
It’s essentially saying, “This is logical and it makes sense: here is the proof.”
We appeal to someone’s intelligence by using clear, rational thinking and evidence:
Facts
Explanations of cause and effect
Definitions
Examples and comparisons
Statistics
To sum up:
Ethos = “Trust me”
Pathos = “Feel this”
Logos = “Think about this”
Literary devices
Tone: the writer’s or speaker’s (implied) emotional attitude
Applied to:
his or her subject
His or her audience
His or her self
Is the emotional meaning of a text
Characterized by any emotions that humans experience (sad, happy, angry, bitter, affectionate)
Can be used as a device
Uses a _____ tone in order to _____.
Contrast: the state of being noticeably different from something
Can be used as a device
Example: contrasting a role (myself) to other people
A writer contrasts _____ and _____ for _____ effect.
OR emphasizes the contrast between _____ and _____.
Juxtaposition: placing different things or elements together, typically to emphasis the way they contrast
Writer juxtaposes _____ and _____ in order to _____.
Imagery: representation through language sense of experience
In literary texts, imagery can represent:
Sound (auditory)
Smell (olfactory)
Taste (gustatory)
Touch (tactile)
Movement or tension of body (kinesthetic)
Verbal irony (there are three types: situational + dramatic): a rhetorical device where a writer or speaker writes or says something but intentionally means something different
writers/speakers can use ironic tones- tone calls attention to the fact that they are being ironic
Hyperbole: exaggeration for effect
Also called overstatement, not intended to be interpreted as literally true
Can be used for serious, comic, or ironic effect
Example: “I’m literally starving to death.”
UnderstatementL opposite of hyperbole: a figure of speech meant to say less than intended, minimizes situation for effect, mostly in ironic way
Example: It’s a little chilly today. (It's snowing)
I did okay. (They did really good on this test)
I got a little upset. (They got very upset)
8/25
Persona: Literally, a persona is a mask
Rhetorical device: a persona is a separate self created by and distinct from the author, through which he or she speaks
Persona is not a character and does not necessarily directly reflect the author’s personal voice
Example: you might speak differently when you are with grandparents, friends, siblings, teachers, and classmates
Kairos: the exactly right time to say something/ do something in particular
Patterns of Argumentative Development
Narration: often government by chronology- which is crafting a story that supports a major point or claim
Example: anecdote: brief account of a story about an individual or incident (like the kid who came up to him and wants to be president- in speeches)
In rhetorical analysis, we can say that the writer/speaker narrates _____ in order to _____.
Description: evokes the senses by using sensory language
In rhetorical analysis, we can say that the writer/speaker describes _____ to establish_____.
You need to find the purpose and the meaning to have a good and proper analysis
Process analysis (more rare but possible): explains how something works, how to complete a task, or how something is accomplished
In rhetorical analysis, we can say that a writer/speaker provides a process analysis of _____ to_____.
Comparison: juxtaposing two things to highlight their similarities and differences
Illustration: to clarify an idea using examples
In rhetorical analysis, we can say that the writer/speaker illustrates _____ to enable the audience to understand _____.
Observation: stating perceived facts or direct sensory evidence
In rhetorical analysis, we can say that the writer/speaker observed the intricacies of _____ to _____.
Reasoning: uses established principles (like definitions) or strong patterns (like cause/effect or signs) to logically link facts to a claim
In rhetorical analysis, we can say that a writer/speaker reasons that _____ to illustrate _____.
Structure
How is the essay or speech put together?
Notice and consider:
What order are the topics arranged in? How does it begin and how does it end?
How much time is spent on specific topics?
How and why has the writer chosen to progress from one topic to another?
How have these choices affected the development of the text?
Example: Clinton covers several topics but periodically comes back to specific parts of the speech- says “I have sinned” in many different ways
Mode of address: how is the piece addressed or whom is it addressed?
Notice and consider: is the author speaking in
The 1st person? (I am forced to endure…)
The 2nd person? (You will be glad to know…)
The 3rd person? (They were abandoned)
1st person plural (We…)
8/31
Sentence Length and Variety: does the length of the sentences change?
Notice and consider:
Are the sentences long and complex? What effect might this have on an audience?
Can be confusing but offer more details
Are the sentences short and rapid? What effect might this have on the audience?
Usually more authoritative and direct, easy to digest and understand
Incorporate a sense of urgency
Repetition: does the author/speaker repeat words or phrases?
Notice and consider:
What ideas is the author/speaker trying to emphasize in the text?
What apples might the author be using through each emphasis?
Motif: something that occurs repeatedly in a literary text
Can be physical (example: bodies of water)
Can be conceptual (example: floating or spinning)
Can also appear in different forms: we might find an ocean in one scene, a river in another, and a frozen lake in another
When doing rhetorical analysis, we can say that a writer initiates a motif of _____.
Establishes a motif of _____ in order to _____.
Develops a motif of _____ when describing _____ to _____.
Argument: the main idea the author is trying to convey (also called the thesis)
An argument is an assertion that is supported with evidence
Argument is supported by:
claim/reasons: help to convince us that the thesis is valid; they are various statements the author makes to support his or her argument
Evidence: information and data that supports the claim and reasoning
Smartest thing to do is to provide evidence that will convince your audience, specifically
This is why rhetorical situation is important
9/1
Diction: writers employ diction, or word choice, to communicate ideas and impressions and to evoke emotions and associations to the reader
Denotation and Connotation:
a denotation of a world is its most literal meaning
Example: the word eagle may be defined in a dictionary as a large bird of prey with a massive hooked bill and long broad wings
A connotation refers to the associations, feelings, suggestions or implications that a word has in addition to its literal meaning
A word’s connotations derive from how the word has been commonly used in a particular group and the associations people make with it
Example: in american society, the term eagle connotes ideas of liberty and freedom and have little to do with the word’s denotative meaning
Childish vs. childlike
Comparing someone who isn’t a child to something having to do with a child (childish is more negative and childlike is more neutral/positive)
Lady vs. women
Lady is more distinguished and polite, whereas women is more neutral and standard (lady is similar to lord, and used to be used as a label of high power or sophistication)
Gang vs. club
Gang implies more danger or a more negative group, while club feels more positive and is something to feel belonging
House vs. home
House is the physical being of a living space/ building while home is more subjective and is associated to emotions felt from people, familiarity, family, and memories
Old vs. antique
Old is more negative and less valuable where antique describes a higher quality of something that’s old
Connotation and association: a writer can use the various connotations of a word to make different, or many associations between things/ideas
Clinton’s speeches
“I don’t think that there is a fancy way to say that I have sinned.”
“...in hope that with a broken spirit and still strong heart I can be used for greater good…”
When doing rhetorical analysis, we can say that a writer
Establishes an association between _____ and _____ to _____
Relies on the _____ connotations of the term _____ to suggest _____.
Associations and binary oppositions: writers can use the various connotations of a word in order to make us think in term of opposites
light/dark
good/evil
truth/lie
strong/weak
old/young
9/8
Simile, metaphor, personification
Simile: a figure of speech used to make a comparison of two unlike ideas using “like” or “as”
Example: chapter 1 of book of Zephaniah
“And their blood shall be spilled like dust and their flesh like turds.”
The context helps to build up to the outcome and induces a sense of urgency
To degrade bodies falling and creating a comparison of being “gross”
“Dust” implies a sort of unnatural and disturbing
Metaphor: a figure of speech comparing two unlike terms without using “like” or “as”
“Their tongue is a well-honed arrow,/deceit they speak with their mouths” (Jeremian 9:7).
Metaphor from The Illiad
Allusion: a brief reference to a person, event, or idea from history or literature
Allusions often refer to a biblical story, a scene from Shakespeare’s plays, historic figures, wars, and influential films (Also the Bible)
Personification: a figure of speech in which a non-human subject is described with human characteristics and/or attributes
Developing New Associations: a skilled writer can encourage us to see familiar things in new ways
To put it another way, effective writing can provide us with new insights about things we already know about
When doing rhetorical analysis, we can say that a writer
Challenges prevailing notions about _____ by portraying _____.
Challenges popular ideas about _____ by characterizing _____.
Invites the audience to reshape its perspective about _____ by demonstrating _____.