Morgan 2016_Commentary_Beyond Morgans eight metaphors

Article Focus: Examination of metaphor and metonymy in organizational theory.
Emphasizes relational dynamics of thinking and being through metaphor.
Critique of the abstracted views of metaphor vs. their practical roles in organizational dynamics.
Draws on earlier works from "Images of Organization" to promote flexible use of metaphors.

Metaphor acts as a juxtaposition of images (e.g., "A is B"), helping to reshape understanding and perspectives.
Metonymy can articulate specific elements that flesh out the metaphor (e.g., detailed mechanical structures in organizations).
The interaction between metaphor (creative) and metonymy (reductive) is critical for understanding organizational life.

Abstraction vs. Practicality: Social sciences focus on abstract constructs may hinder addressing today's complexities.
Metaphor in Organization Studies: Modern developments and their relevance.

Case Studies:
- Icehotel Example: Explores temporary organizations, detailing operational practices (timing, goals, teamwork).
- Wonderland Example: Uses Lewis Carroll's story to reflect on organization challenges (unpredictability, irrationality).
- Gender Perspectives: New metaphors needed to highlight and explore gender issues in organizations (e.g., "organizations as femicide").
- Water Metaphor: Explores organizational roles in water usage and environmental sustainability.

Each article contributes various new metaphors while demonstrating metonymical findings.
Metaphors evolve into greater frameworks for theory and research opportunities with nuanced interpretations.

Metaphors produce insights and new interpretations through detailed exploration and application of metonymy.
Requires a distinction between metaphor (ontological process) and metaphors as constructs (epistemological outputs).

Discussion on whether new root metaphors can emerge beyond Morgan's existing eight.
Emphasizes a generative potential of metaphors that fosters innovative thinking and adaptable understandings.
Limitations: Emphasis on rigorous classification may restrict perspectives on metaphor roles.

Highlights a need for new metaphors to navigate the complexities of contemporary issues (socio-political, technological).
Further understanding of metaphor’s role can enrich organizational inquiry.
Suggests an interdisciplinary approach to unpack emerging challenges.
Calls for openness to discovering new metaphors as tools for better comprehension and engagement.