Communication Aids and Strategies Using Tools of Technology

Communication Aids and Strategies Using Tools of Technology

Objectives

  • Determine various presentation media commonly used.

  • Evaluate effective strategies in preparing and using media for communication.

  • Identify the most appropriate media/medium in a given speech situation.

  • Apply strategies in making digital slides.

Communication Tools and Strategies

  • Communication strategies are plans for communicating information related to a specific issue, event, situation, or audience.

  • They serve as the blueprint for communicating with the public, stakeholders, or even colleagues.

Importance of Technology in Communication Strategies

  • Technology affects communication by making it easier, quicker, and more efficient, especially with the rise of digital communication.

  • Employees and managers should learn to communicate in-person, at meetings, and digitally via email or company announcements.

Strategies Using Tools of Technology

  • Keep it simple.

  • Emphasize key ideas.

  • Show what you can’t say with words.

  • Use close-up shots and other impactful images.

  • Maintain a manageable number of images.

  • Combine variety with coherence.

  • Use large lettering for readability.

Presentation Media

  • A presentation that includes information presented with slides, video, or digital formats, possibly including sound.

Tips for Using Presentation Media

  • Practice with your media.

  • Consider your room and audience.

  • Speak to your audience, not your media.

Using Computer Technology

  • Digital Slides: Presentation software, commonly PowerPoint, allows users to display information in a multimedia presentation.

  • Real-Time Web Access: Demonstrates how to do something special on the web, such as researching ideas.

PowerPoint Presentation Tips

  • Creativity: Create your own design and experiment with different combinations.

  • Colors: Use flat colors for layering and ensure good contrast.

  • Fonts: Select good fonts (avoiding Comic Sans and Georgia).

  • Text: Use the 10-20-30 rule to avoid overwhelming the audience with too much text.

  • Images: Images are powerful; make them impactful.

  • Size: Think big and bold.

  • Infographics: Employ simple infographics.

  • Inspiration: Remember your ultimate goal.

Important Rules to Remember

  • 10-20-30 Rule: 10 slides, 20 minutes, 30 font size.

  • 1-6-6-1 Rule: 1 Main idea, 6 Bullet points per slide, 6 words per bullet.

  • 7-7-7 Rule: Maximum of 7 lines per slide, 7 words per line.

  • 9 Ps: Prior Proper Presentation Prevents Poor Performance of the Person Putting on the Presentation.

Technology-Based Communication Tools

  • Include mail, email, telephones, cell phones, smartphones, computers, video and web conferencing tools, social networking, as well as online collaboration and productivity platforms.

Preparing Multimedia Presentations - 6 Steps

Step 1: Analyze Your Audience

  • Gather information on the backgrounds, values, and interests of your audience to understand their expectations.

Step 2: Select a Topic

  • Choose a topic that interests both you and the audience to ensure relevance and engagement.

Step 3: Define the Objective of the Presentation

  • Write a concise statement specifying what you want the audience to learn from your presentation.

Step 4: Prepare the Body of the Presentation

  • Determine how much information you can present in the allotted time.

  • Tailor the level of detail to your audience's knowledge, avoiding content that is too basic or too advanced.

  • Present ideas convincingly by illustrating and supporting them with:

    • Data and facts

    • Quotes from experts

    • Personal experiences

    • Vivid descriptions

Step 5: Prepare the Introduction and Conclusion

  • Capture the audience's attention in the introduction and summarize important points in the conclusion.