day 1

visual marketing is the art of marketing with images, video, and other visual elements
as part of a larger marketing strategy
visual marketing helps communicate more effectively with the target consumers
that means… we will be working on visual and design

adobe creative cloud (CC)
- adobe account
- desktop or laptop. tablets will not be sufficient for this class
- photoshop, illustrator, indesign (desktop)
- express (online)
- adobe scan (phone app)
recommended textbook: killer visual strategies, by amy balliett
- csuf library has 2 physical copies, and full text online

in this course the plus and minus system will be used.
doesnt curve grade. may round up the final course grade from A- to A and B- to B, if its less than 1%.

in person: course instruction live, in person
- cancellation: zoom and asynchronous
try not to leave class early and use lab time effectively to work on the group project
if you cant make class, find a partner to help with class lectures
session 1: tuesday 7-9:45pm, room CP129 & session 2: wednesday 7-9:45pm, room sgmh 2311
- welcome to go to other lecture if cant make regular class time

best way to contact: email joycnguyen@fullerton.edu (subject line: class#), avoid using canvas message
if dont respond within 48 hours, please send a reminder email
if you email on friday, expect a reply until monday
office hours will be on thursday, 11am-1pm, sgmh 4187 or zoom (by appointment)

all assignments are due 7pm on the due date, except for 3 individual projects, 11:59pm. if canvas marks it late, then its a late submission
one late homework or discussion is allowed with a 25% deduction
late assignment is allowed up to 1 week after the due date, at 7pm

all assignments are due at 7pm on the due date, is canvas marks it late, then its a late submission. late submission is not eligible for redo.

10 weekly discussions, the first one is due next week
examples are images and/or videos
there are two parts
- intial post: minimum 50 words
- 2 response poses: minimum 30 words for each post
you will need to post your initial post first, before responding to your classmates posts
each discussion is worth 10 points

3 individual projects. no late submission is accepted
each project is worth 100 points
you will be graded on creativity and design
the objective is for you to show your understanding od design and knowledge of the target consumers

project 1 - product ads
create a set of 2 ads that will be featured on 2 different platforms (billboard & magazine)
software: adibe photoshop & adobe express

1 group project. 6-7 members. worth 200 points
you will be graded on creativity and design
- step 1&2: group grade ; research
- step 3, 4, and final: individual grade
- your team members will grade you on your contribution, your team can also let you go; if that happens, you will get a 0 for the entire project
this is an advertising campaign. each member is responsible for at least 2 touchpoints/ designs
the objective is for you to showcase everything youve learned in class
group presentation, no need to dress up just show up on time

1 final exam, worth 160 points
in person, on canvas
requirements
- bring laptop to class (not applicable for computer lab)
- 40 questions, multiple choice
- study guide will be provided on the last day of class (week before final)

all assignments must be completed individually unless specified otherwise
submit works through canvas. no email
submissions will be authenticated to ensure originality
plagiarizing someones work or your own will result in an “F” for the course, regardless of intent

all course materials are copyrighted; unauthorized posting, sharing, or distribution is prohibited
unauthorized distribution may result is disciplinary action, academic penalties, and/or legal consequences
when using copyrighted materials, proper attiribution

students may use generative ai tools, as specified in individual assignmenrs
your work must clearly distinguish between your contributions and the ai tools contributions
all ai assisted work must be properly cited, following apa guidlines
cite ai generated images with details such as the ai tools name, version, and company, and the images creation date
use generative ai tools ethically and responsibly

student work may be shared as an example of excellence, without displaying the students name
shared work will be used solely for educational purposes and not beyond that scope
to opt out of having it shared, email

spend time each week to work on:
- your individual projects
- make progress on group project
work on weekly discussion and homework. every point counts
turn in assignments on time. dont wait until the last minute to submit on canvas
try to attend class every week. all lectures will be on the final
look at inspirations » use pinterest, mood board, design website & magazine

discussion week 1 - due 7pm 9/02
review all assignments on canvas
assign to a group by monday 09/01. otherwise, i will randomly put you in a group
minimum 6 members oer group
install 1 adobe app on your laptop. it its not compatible, contact IT department and borrow a laptop for the semester
check out the adobe website: adobe firefly, adobe express, and adobe stock. make sure to use your CSUF account
download the adobe scan app on your phone (free)