Asset Management and TI News Audit

TI News content audit: There's a need to determine the future process for handling TI News images, considering they're not currently audited.
Specific One-off Use Images: Many images are for specific events or pages with limited reuse potential (e.g., images with dates like "02/2021 power show").
Usage Tracking: It's difficult to know where tagged images are being used.
Video Thumbnails: Uncertainty exists regarding the ownership and potential future use of video thumbnails posted on pages.

Technical articles and blogs are being migrated to TI.com.
The current directory structure is outdated and complex, posing maintenance challenges.

Audit Scope: Willingness to audit equipment images, photos, and illustrations for company blogs.
Functional Assets: Block diagrams and screen captures are considered functional rather than creative assets and need a decision on ownership.

Assets allocated for one-of-a-kind purposes on orphan pages may become obsolete.
Unpublishing assets can reveal who is actively using them.
Many photographs in TI News either have better versions or duplicates in TI.com applications area.

Image selection is often preferential based on the expert and contextual relevance to the use case (e.g., factory setting depiction).
TI.com folder is generally considered more valuable, but determining asset placement can be challenging.

Image Sizes: TI News contains a multitude of random image sizes, unlike TI.com, which primarily uses $1280 \times 720$ or $720 \times 720$ resolutions.
Lack of Renditions: TI News images were created without renditions, optimized and compressed for immediate use.
Open Bucket Approach: TI News served as an open bucket for engineers needing images for quick display, without strict standards.
Duplication: The absence of proper renditions led to file duplication with awkward naming conventions.
Audit Results: Previous audits of application folders revealed significant redundancy, with very few images being retained.

The key question: Should unused assets be prevented from future use by archiving?
A sampled folder review reveals duplicates and one-off use images that don't align with current storytelling needs.
There needs to be a decision as to whether to archive images if they are not the way that TI wants to tell their story.

One folder contains images with various non-standard dimensions (e.g., $559 \times 614$ , $593 \times 607$ ).
Many images are outdated blog post illustrations with no new purpose.

Folder-Level Audit: Archive entire folders of migrated or bad content.
Asset-Level Audit: Conduct detailed audits of remaining folders to identify reusable assets.
Two new buckets: Photographic illustrations were carried on in 2024 when we decide we were just going to open two different buckets.
Technical Credibility and Style Audits: Images are typically audited for technical accuracy and stylistic relevance (on brand).

TI News can't be cut off from search returns, requiring user training for better filtering.
Emphasis on using the applications folder due to continuous auditing.