Untitled Flashcards Set

Flashcard #1
Term: Marketing Concept
Definition: Focuses on identifying and satisfying customer needs to achieve organizational goals.

Flashcard #2
Term: Benefits of Marketing
Definition: Economic Growth, Customer Satisfaction, Product Awareness, Enhanced Quality of Life.

Flashcard #3
Term: Product/Service Management
Definition: Developing and managing products that meet customer needs.

Flashcard #4
Term: Marketing Mix
Definition: A combination of Product, Price, Place, and Promotion strategies.

Flashcard #5
Term: Stages of New Product Development
Definition: Idea Generation, Market Research, Concept Development, Prototyping, Testing, Commercialization.

Flashcard #6
Term: Functions of Packaging
Definition: Roles: Protection, Promotion, Information, Convenience.

Flashcard #7
Term: Strategies for Product Positioning
Definition: Price, Quality, Features, Benefits, Competition, Brand Loyalty.

Flashcard #8
Term: Consumer Behavior
Definition: Studies how individuals, groups, or organizations make decisions about purchasing goods and services.

Flashcard #9
Term: Steps in the Sales Process
Definition: Generate Leads, Approach Customers, Determine Customer Needs, Present the Product, Overcome Objections, Close the Sale, Follow Up.

Flashcard #10
Term: Advertising Media Selection Criteria
Definition: Reach, Frequency, Lead Time, Cost.

Flashcard #11
Term: Digital Marketing
Definition: Promoting products or services through online platforms using strategies like SEO, social media, and email marketing.

Flashcard #12
Term: Consumer Purchase Classifications
Definition: Types: Routine Purchases, Limited Decision-Making Purchases, Extensive Decision-Making Purchases, Impulse Purchases.

Flashcard #13
Term: Ethical Considerations in Advertising
Definition: Includes honesty, transparency, respect for audience, avoiding manipulation, and social responsibility.

Flashcard #14
Term: The Four C’s of Communication
Definition: Comprehension, Connection, Credibility, Contagiousness.

Flashcard #15
Term: Government Regulation of Advertising
Definition: Prevent deception, protect public interest, ensure fair competition.

Flashcard #16 Term: Types of Advertising Definition: Includes informative advertising, persuasive advertising, reminder advertising, and comparative advertising.

Flashcard #1
Term: Consumer Decision-Making Process
Definition: Stages: Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post-Purchase Evaluation.

Flashcard #2
Term: Types of Buying Behavior
Definition: Complex, Dissonance-Reducing, Habitual, Variety-Seeking.

Flashcard #3
Term: Advertising Planning Steps
Definition: Identify Objectives, Understand Target Market, Analyze Market Conditions, Develop the Message, Select Media Channels, Set the Budget, Implement the Campaign, Evaluate Results.

Flashcard #4
Term: Digital Marketing Trends
Definition: Voice Search Optimization, Video Marketing, Influencer Marketing, AI in Marketing, Interactive Content.

Flashcard #5
Term: Importance of Branding
Definition: Establishes identity, builds trust, adds value, enhances marketing effectiveness, supports business growth.

Flashcard #6
Term: Direct Marketing Purpose
Definition: Personalization, Multi-Channel Reach, Encourages Immediate Action, Measurable Results.

Flashcard #7
Term: Types of Consumer Promotions
Definition: Coupons, Price Deals, Rebates, Premiums, Loyalty Programs, Sampling, Contests, Sweepstakes, POP Displays.

Flashcard #8
Term: Media Channels in Advertising
Definition: Includes television, radio, print, online, and outdoor.

Flashcard #9
Term: Crisis Communication
Definition: Addressing public concerns and managing brand reputations during challenging situations.

Flashcard #10
Term: Self-Regulation in Advertising
Definition: Voluntary industry efforts to enforce ethical standards and monitor advertising practices.

Flashcard #11Term: Digital MarketingDefinition: Strategies that utilize online platforms and technologies to promote products and services, including SEO, social media, email marketing, and content marketing.

Flashcard #1
Term: Role of Promotion in Marketing
Definition: Creating awareness and generating interest about products or services.

Flashcard #2
Term: Distribution in Marketing
Definition: Delivering goods to customers through efficient channels.

Flashcard #3
Term: Market Research Purpose
Definition: Gathering data to make informed marketing decisions.

Flashcard #4
Term: Financing in Marketing
Definition: Securing funds to support marketing activities.

Flashcard #5
Term: Pricing Strategy Importance
Definition: Determining prices that maximize profit while appealing to customers.

Flashcard #6
Term: Customer Satisfaction in Marketing
Definition: Meeting customer needs effectively to build loyalty.

Flashcard #7
Term: Economic Growth from Marketing
Definition: Drives innovation, competition, and overall economic activity.

Flashcard #8
Term: Elements of the Marketing Mix
Definition: Product, Price, Place, Promotion.

Flashcard #9
Term: Product Awareness Benefit
Definition: Informs customers about products and services.

Flashcard #10
Term: Enhanced Quality of Life
Definition: Encourages development of better products.

Flashcard #1
Term: Target Audience
Definition: The specific group of consumers a campaign aims to reach.

Flashcard #2
Term: Call to Action (CTA)
Definition: Encourages the audience to take specific steps (e.g., 'Buy Now').

Flashcard #3
Term: Reach
Definition: The total number of people exposed to an advertisement.

Flashcard #4
Term: Frequency
Definition: The number of times a message is delivered to the same audience.

Flashcard #5
Term: Impressions
Definition: The total number of times an ad is displayed.

Flashcard #6
Term: ROI (Return on Investment)
Definition: A measure of the effectiveness of advertising spending.

Flashcard #7
Term: Consumer Sales Promotions
Definition: Tactics aimed at encouraging immediate consumer purchases and fostering brand loyalty.

Flashcard #8
Term: Trade Sales Promotions
Definition: Strategies targeting intermediaries to encourage product stocking and promotion.

Flashcard #9
Term: Direct Marketing
Definition: A form of advertising where businesses communicate directly with customers.

Flashcard #10
Term: Ethical Advertising
Definition: Advertising that is honest and respects the audience's rights.

Flashcard #11
Term: Cultural Factors in Consumer Behavior
Definition: Influences from cultural values, norms, and social factors affecting buying decisions.

Flashcard #12
Term: Psychological Factors in Consumer Behavior
Definition: Motivation, perception, learning, beliefs, and attitudes influencing purchases.

Flashcard #13
Term: Social Media Marketing
Definition: Promoting products through platforms like Facebook, Instagram, and Twitter.

Flashcard #14
Term: Advertising Media Selection Criteria
Definition: Factors like reach, frequency, lead time, and cost used to choose advertising media.