Week 1 Social Psychology Tutorial – Q&A, Popper, WEIRD Sampling & Research Methods

Tutorial Format and Purpose

  • Weekly tutorials = blended Q&A + guided discussion
    • Lecturer will prepare topical slides but will also leave ample time for student questions.
    • First tutorial devoted to:
      • Unit & assessment logistics
      • Clarification of Week-1 lecture content
      • Open discussion on philosophy of science and research methods

Unit Structure (Social Psychology Trimester)

  • Lectures: 2 recorded lectures per week + 1 textbook chapter.
    • Predominantly delivered by Sue; guest lectures (Week 12) by today’s tutor on Attraction & Relationships.
  • Assessments (ALL compulsory for APAC accreditation)
    1. Final exam (MCQ + short–answer)
    2. Written assignment
    3. Practical 1 (individual report on team-work reflections)
    4. Practical 2 (details to be released)
  • Mandatory attempt rule: Every assessment must be attempted to pass, unlike PSY101/102 where some hurdles could be skipped.
  • Tutorials: Optional attendance but strongly recommended—especially the weeks that unpack the written assignment & practicum rubrics.

Lecturer Background & Research Agenda

  • Recently completed PhD on social-media addiction.
  • Broad interests classified under social psychology umbrella:
    • Health psychology (behavioural interventions)
    • Environmental psychology (promoting pro-environmental behaviour)
    • Consumer psychology (persuasion, ethical consumerism)
    • Problematic online behaviour & addiction
  • Happy to field questions on these domains at any time.

Q&A Highlights on Assessments & Exams

  • Short-Answer Questions (SAQs) now feature heavily (difference from first-year).
    • Mid-trimester formative test will include SAQs; markers will provide detailed feedback.
    • Final exam: choose 5 of 9 SAQs.
    • University policy: no written feedback on finals (tight marking deadlines & item-bank security).
  • Group Practical = individual submission reflecting on past group experiences; avoids usual group-work pitfalls (drop-outs, communication issues).
  • Exam coverage: MCQs now span the whole unit (earlier versions sampled fewer weeks).

Convenience Samples & the WEIRD Problem

  • Typical psych studies rely on undergraduate convenience samples—cheap/free via research-participation requirements.
  • WEIRD acronym (Henrich et al.):
    Western, Educated, Industrialised, Rich, Democratic.
  • When is a student sample acceptable?
    • When research question explicitly targets that demographic (e.g., exam stress in university students).
    • Less acceptable when studying phenomena expected to differ by education, age, SES, culture.
  • Generalisation risks & documented biases:
    • Moral reasoning—WEIRD participants prioritise individual rights/harm.
    • Visual illusions—greater susceptibility to right-angle illusions (e.g., Müller-Lyer) due to carpentered environments.
    • Economic games—WEIRD groups show higher fairness norms.
  • Student comments: older/online cohorts bring missing life-experience; group discussed limitation of over-reliance on 20-year-old mean-age samples.
Incentivising Participation in the Post-bot Era
  • Issues: survey fatigue, AI bots farming paid studies, gender imbalance (~23\tfrac{2}{3} female when unpaid).
  • Brainstormed alternatives:
    • Charitable micro-donation on participant’s behalf.
    • Value-add resources (e-book, health tips).
    • Community meet-ups for discussion.
    • Offering study results summary (satisfies curiosity, non-financial).

Culture, Conditioning & Visual Illusions

  • Children are conditioned via art/math education to interpret perspective & right angles, embedding certain perceptual heuristics.
  • Key illusions referenced:
    Müller-Lyer – arrowheads warp length perception.
    Ponzo/rail-track illusion – converging lines imply depth; identical bars appear unequal.
    Moon illusion – horizon moon appears larger despite constant retinal size.
  • Non-carpentered environments (e.g., tribal settings) show drastically reduced illusion susceptibility.
  • Link to time perception: some Indigenous cultures conceive time cyclically; illustrates how language & environment sculpt cognition.

Karl Popper, Falsifiability & Scientific Logic

  • Popper: science advances by attempting to falsify, not verify. You can be certain a theory is wrong, never certain it is right.
  • Critiqued media quotes on Higgs “God Particle”: calling Standard Model “complete” contradicts Popperian openness to refutation.
Classic Illustrations
  • Black Swan Problem
    • Hypothesis “All swans are white” can be refuted by a single black swan (recorded in WA in 1800s).
    • Demonstrates asymmetry of proof vs. disproof.
  • 1919 Solar-Eclipse Test
    • Einstein predicted starlight deflection θ1.75\theta \approx 1.75''; Newton predicted θ=0\theta =0.
    • Observation matched Einstein ⇒ falsified Newtonian gravity for light.
    • Yet General Relativity remains provisional—awaits future challenging data.
Pseudoscience Markers
  • Astrology & acupuncture critiqued not on outcome accuracy but on methodological failings:
    • Vague, non-quantified predictions.
    • Ad-hoc explanations for negative evidence.
    • No specification of observations that would falsify the model.

Theory ≈ Model in Psychology

  • Both terms refer to an explanatory framework that:
    1. Specifies variables & their relations.
    2. Generates precise, testable predictions.
  • Example: Extended Parallel Process Model (EPPM)—predicts when fear appeals trigger danger-control (behaviour change) vs. fear-control (defensive avoidance) based on perceived threat ×\times efficacy.

Preview of Research Methods (for Upcoming Annotated Bibliography)

  • Observational – naturalistic or structured; no variable manipulation.
  • Correlational – measures variables, computes associations (rr). Cannot infer causality.
  • Experimental – manipulates IV, controls confounds; enables causal inference.
  • Students must correctly label each chosen article when compiling the assignment.

Administrative & Technical Notes

  • Two-monitor slideshow tip: select the screen that hosts presentation OR duplicate displays.
  • Recording available on CloudDeakin; chat transcript retained.
  • Next tutorial will:
    • Finish research-method refresher
    • Begin Week-2 topical content.

Books & Names Mentioned

  • Robert Cialdini – Influence (persuasion principles).
  • Dale Carnegie – How to Win Friends and Influence People (related classic).
  • Joe Henrich – WEIRD cultural critique.
  • John Haidt – Moral Foundations Theory.

Numericals & Quotes Captured

  • "64 kilobytes should be enough for anyone" (attributed to Bill Gates).
  • Exam SAQ choice: answer 5 of 9.
  • Gender skew in online voluntary surveys: 66%\approx 66\% female.
  • Einstein light-bend prediction: 1.75 arc-seconds1.75\text{ arc-seconds}.
  • FB ad strategy: reach ≥ thousands of eyeballs to offset 0 payment incentive.

Key Take-aways for Students

  • Treat theories as best current maps, not truth.
  • Scrutinise sample limitations & articulate generalisability caveats.
  • When designing or critiquing studies, ask: What result would falsify this claim?
  • For assignments:
    • Prioritise tutorials on assessment walkthroughs.
    • Practice SAQ writing early—use formative test feedback.
  • Keep notes on citation style & research-method labels for annotated bibliography.