Convergence

Convergence is “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.

Convergence: no singular definition but happens at two levels; institutional and content

Has a “bottom line” aspects to if but at its most ideal understanding sees the free flow of skills sets and benefits from multiple modalities produced in work.