Intuition Decision Making

Intuition Decision Making

With intuition decision making, managers do not use data to inform their decisions but instead use their gut instinct, or perhaps a hunch.

Advantages of intuition decision making

• Some managers may have gut feelings and hunches following years of experience and so their intuition is accurate.

• With decision making based on intuition, decisions can be made quickly as there is no need to collect and analyse data.

Disadvantages of intuition decision making

• In new situations, or for staff lacking experience, mistakes can be made as there is not enough prior experience to provide accurate intuition.

• With intuition, decisions can be made for illogical reasons as data is not considered.

Factors influencing intuition decision making

• If data is not available or lacks reliability, intuition decision making may be appropriate as scientific decision making cannot be used.

• Experienced managers are more likely to use intuition, as they have experience which they can call upon to inform their decisions.

• Intuition decision making carries greater risk, as it does not consider data, so this approach may only be suitable for businesses willing to accept higher levels of risk.