CSR Project in Bank Rakyat - Key Points

1.0 Organization Introduction

Bank Rakyat was established on 28 September 1954 under the Cooperative Societies Ordinance 1948 and is Malaysia's largest Islamic cooperative bank. It has assets RM99.22billionRM99.22 \text{billion} as of December 2016 and operates under the Ministry of Domestic Trade, Cooperatives and Consumerism. The bank runs 147 branches147\text{ branches} nationwide and its slogan is "Bank Pilihan Rakyat." CSR is a core priority, reflecting its commitment to social welfare.

1.1 CSR Project Introduction

CSR efforts are designed as a continuous program since 2017 to support local communities in education, welfare, entrepreneurship, and community development. The CSR program aligns with the Sustainable Development Goals (SDGs), particularly quality education, reducing inequality, and improving living standards. Implemented programs include: Back to School, Ihya’ Ramadhan, Cahaya Aidilfitri, Penyerahan Set Komputer Untuk Pelajar, Bantuan Kepada Kanak-Kanak Menghidap Penyakit Kronik, and Imarah Ramadhan.

2.0 CSR Project Objectives

  • 2.1 Foster Empowered Communities: raise awareness and enable early interventions to help individuals reach optimum development and productivity.
  • 2.2 Support Community Development: strengthen local support through education, welfare, and entrepreneurship to raise living standards gradually.
  • 2.3 Provide Inclusive Opportunities: ensure vulnerable groups including B40 students and orphans are not left behind and extend CSR benefits across society.
  • 2.4 Contribute to SDGs: support national/global agendas to reduce poverty and enhance social welfare; Bank Rakyat aims to be a catalyst for sustainable development.

3.0 CSR Project Research

  • 3.1 Ihya Ramadhan donations: community outreach during Ramadhan; on 22March202522 \text{March} 2025, 16 mosques selected; total donation RM160,000RM160{,}000; RM30,000RM30{,}000 to 300 asnaf around Sungai Buloh; hosted at Masjid Kota Damansara with dignitaries.
  • 3.2 Penyerahan Set Komputer and Sumbangan “Kembali Ke Sekolah Sabah 2025”: on 1February20251 \text{February} 2025, computer sets and school equipment distributed to B40 Sabah students; in Kota Belud, RM144,000RM144{,}000 to 1,440 students across 72 schools; in Penampang, 460 refurbished computers for 55 schools in Kota Belud and Penampang.
  • 3.3 Penyerahan Kelengkapan Sekolah di Pulau Pinang: on 11January202511 \text{January} 2025, 1,000 underprivileged students benefited with school supplies totaling RM33,000RM33{,}000 during Muhibbah Madani 2025; Seberang Perai Tengah, Bukit Mertajam.
  • 3.4 Cahaya Aidilfitri with Pertubuhan Kebajikan Anak Yatim: from 16to 24 April 202516 \text{to }24 \text{ April }2025, supported 600 orphans across 30 branches in 25 locations; visits to various orphanages; emotional and social benefits.

4.0 Impact Analysis

  • 4.1 Ihya Ramadhan: provides socio-economic support to asnaf; reduces financial burden and fosters solidarity; reinforces a culture of giving and community cohesion.
  • 4.2 Penyerahan Set Komputer: reduces family costs for education; boosts learning motivation and digital readiness; promotes social responsibility and collaboration.
  • 4.3 Pulau Pinang School Supplies: lowers education costs; improves access and motivation; strengthens CSR culture.
  • 4.4 Cahaya Aidilfitri: strengthens muhibah; promotes inclusive community engagement; enhances emotional well-being of orphans.

5.0 Ethical Values

  • 5.1 Caring and Social Responsibility: focus on the needs of the disadvantaged; education and basic needs; reduces socio-economic gaps.
  • 5.2 Integrity and Fairness: transparent recipient selection and distribution; non-discrimination; accountability to prevent misappropriation; protects trust and reputation.
  • 5.3 Human Capital Development: invest in education, skills, and character; long-term empowerment and lifelong learning; supports social cohesion.

6.0 Relation to Ethical Principles

  • 6.1 Legal Compliance: CSR activities adhere to government and regulatory guidelines; prevents risk and ensures legitimate actions.
  • 6.2 Transparency and Accountability: open processes and reporting; publicized via official website and social platforms; accountability for program improvement.
  • 6.3 Social Justice: equitable distribution to those truly in need; community involvement; fosters an inclusive society.

7.0 Social Media Research

  • 7.1 Instagram: visual storytelling for financial education, fraud awareness, and CSR documentation; uses hashtags like #BankPilihanAnda; features Ramadhan activities with partners like FAMA.
  • 7.2 Facebook: broad reach for CSR campaigns and product updates; bilingual content; high update frequency; user interactions.
  • 7.3 LinkedIn: professional platform; official announcements, education initiatives, digitalization; example: 2024 e-statement; formal tone; weekly updates.

8.0 Social Media Response Analysis

  • 8.1 Positive Response: praise for computer sets and school supplies; support for orphans and B40; fosters unity and national cohesion.
  • 8.2 Negative Response: calls for broader rural reach; requests for long-term impact monitoring; concern that publicity may overshadow substance.
  • 8.3 Bank Actions: prompt replies; publish evidence of CSR via photos, videos, testimonials; reiterates transparency, fairness, and accountability.

9.0 Conclusions

  • CSR demonstrates Bank Rakyat's commitment to community welfare beyond profit; aligns with ethical principles; drives social empowerment and sustainable impact.

10.0 References

  • CSR gallery: https://www.bankrakyat.com.my/portal-main/gallery/CSR?frontendpage=gallery&params=CSR&q=%2Fportal-main%2Fgallery%2FCSR&year=2025&page=2&per-page=6
  • MyWakaf: https://www.mywakaf.com.my/ms/bank-rakyat/