Lesson 16 - Global Media Culture

Page 1: Global Media Cultures

Lesson Objectives

• Define culture.

• Define media cultures.

• Cite examples of media cultures.

• Explain dynamics of global vs. local cultural production.

Definitions

• Culture: A way of life manifested in tangible objects and intangible ideas.

• Media Cultures: Culture that emerges through mass media; the intersection of media and culture.

Introduction

• The evolution of global trade relies on information flow and communication.

• Cultural intermingling is essential for development across various domains (e.g., music, film, cuisine).

Page 2: Understanding Culture

Definition of Culture

• Culture encompasses how we present ourselves, our choices, interactions, aspirations.

• Material Culture: Tangible items (e.g., clothing, infrastructure).

• Non-material Culture: Intangible beliefs and traditions.

Communication and Symbols

• Culture is articulated through symbols and language that conveys meaning.

• Values, beliefs, practices, and norms form the basis of cultural identity.

Page 3: Cultural Transmission

Learning Process

• Cultural learning occurs through family and community (cultural socialization).

• Cultural exchange happens through interaction with different groups.

Cultural Adaptation Processes

• Acculturation: Adopting values of a new culture.

• Accommodation: Minor adjustments in public settings.

• Assimilation: Becoming similar to the new culture.

Page 4: Globalization and Culture

Dynamics of Globalization

• Globalization enables idea sharing across borders.

• Cultural Flows: Transfer of cultural elements through interaction.

Perspectives on Cultural Flows

1. Cultural Differentialism: Cultures remain unique despite interaction.

2. Cultural Hybridization: Combination of global and local cultures.

3. Cultural Convergence: Cultures becoming similar, leading to uniformity.

Page 5: The Role of Media

Media as a Conduit for Globalization

• Media is critical for cultural transmission across economic, political, and cultural domains.

• Five eras of media evolution affecting globalization: oral, script, print, electronic, and digital.

Media Consumption Trends

• Identify how media activity supports various dimensions of globalization.

Page 6: Media Cultures

Understanding Media Cultures

• Media cultures are prominent due to extensive transmission through mass media.

• Recognizing the links between media theories and cultural context is essential.

Page 7: Trends in Digital Media

Media Consumption Statistics

• High smartphone access and time spent on social media platforms among youth.

• Platforms like YouTube and Instagram dominate youth media usage.

Page 8: Filipino Media Consumption

Statistics on Media Use

• Philippines shows high television and social media consumption despite movie industry challenges.

Youth Influence

• Mass media shapes youth cultures and responses to societal roles.

Page 9: Issues in Media Cultures

Topics for Consideration

• The impact of media on the production and consumption of culture.

• Critiques of representation and equity in media portrayals.

Page 10: Access and Media Integrity

Questions to Consider

• Who has access to media and how equitable is that access?

• What identities are being shaped by media consumption?

• How does media culture impact local cultural integrity and representation?