chapter 13
- the effects: debate itself
- argument: media content has limited impact on audiences because ppl known it isnt real
- argument: media content has limited impact on audiences because it is only play or is it just entertainment
- mass comm theories
- to understand mass comm theory, recognize that
- there is no one mass comm theory (multiple theories)
- theories are often borrowed from other fields of social science
- theories are human constructions
- theories are dynamic
- the era of mass society theory
- cultivation analysis