Promotions Mix and Examples from Jack Ryan Campaign

Groups for the Promotions Unit

  • Groups are numbered 1 through 6.

The Promotions Mix

  • The promotions mix consists of:
    • Publicity
    • Sales promotions
    • Advertising
    • Public relations

Elements of the Promotions Mix

  • Advertising:
    • Any paid, non-personal message.
    • Not directed to specific individuals.
    • Clearly sponsored.
    • Conveyed through various media channels.
  • Publicity & Public Relations:
    • Generating media exposure and attention.
    • Utilizing channels such as:
      • Press releases
      • Media interviews
      • Events
      • Social media.
  • Sales Promotions:
    • A promotional strategy that doesn’t fit neatly into other categories.
    • Examples:
      • Contests
      • Giveaways
      • Discounts

Jack Ryan Advertising Examples

  • Super Bowl LII Trailer Premiere
    • Official trailer premiered during Super Bowl LII right after the Halftime Show.
    • Kicked off a 7-month marketing campaign.
  • Season 2 Trailer
  • Largest Rooftop Ad Ever
    • 500,000 square feet.
    • Located at LAX airport.
  • OOH (Out-of-Home) Promotion in Toronto, Canada
  • More Out-of-Home Advertising

Jack Ryan Public Relations Examples

  • Fleet Week in Los Angeles Sponsorship
  • Social Media Engagement
    • Tweets and replies from Jeff Bezos and Amazon Prime Video.
  • TV Appearances
    • Morning shows.
    • Late night shows.
    • Entertainment shows.

Jack Ryan Sales Promotions Examples

  • Ultimate Gear Giveaway
    • \$2500 in 5.11 gear.
  • Special Packing Tape
    • Branded packing tape on Amazon Prime packages sent directly to homes.