Business enterprise and entrepreneurship
Purpose of business activity
PRIMARY PURPOSE OF BUSINESS ACTIVITY IS TO PRODUCE AND SELL GOODS OR SERVICES THAT SATISFY A DEMAND IN THE MARKET.
GOODS:
BI-CYCLES
T-SHIRTS
SERVICES:
HAIRDRESSING
TOURISM
Developing a business idea
GENERATE AN INCOME
SERVING A GAP IN THE MARKET
PURSUING A UNIQUE OPPORTUNITY
PROVIDING A GOOD PRODUCT TO BENEFIT OTHERS
INVENTION
INNOVATION
ADAPTATION
Customer needs and wants
VALUE OF MONEY
QUALITY
DESIGN
EFFECTIVE CUSTOMER SERVICE
CHOICE
CONVENIENCE
RELIABILITY
Nature of Enterprise
What is Enterprise?
SPOTTING AND PURSUIT OF A BUSINESS OPPORTUNITY THAT HAD POTENTIAL TO MAKE PROFIT.