Black Panther context

  • Director-Ryan Coogler

  • Please date- 13 February 2018

  • Production- Marvel , Disney

  • Distribution- Disney

Marvel studios

  • American

  • Subsidiary of Walt Disney studios since 2009

  • Known for marvel cinematic universe films-highest grossing film franchise

  • Theory application: Hesmondhalgh- maximising profit- marvel sold individual characters e.g Sony own Spiderman

  • Cross platform deals-in 2013, marvel signed a deal with Netflix to develop 6 TV series however Disney+ introduced so Netflix deal stopped

  • Black Panther is a flagship film, 17th in the franchise and topped marvels all time record for first day advance ticket sake

Economic context

  • Main stream high content

  • Disney being vertically integrated has significance

  • 360 marketing

Cultural Context

  • Sci-fi and blockbusters have traditionally been dominated by white male characters

  • In 1990s actors like Will Smith broke ground playing characters in these genres

  • BP first appeared in comics in 1966-MLK civil war, people have speculated it has links to the political party

  • Black cinema has traditionally consisted of issue based social realism

  • In 2016 the £oscarssowhite meme drew attention to the lack of diversity

  • Nonwhite characters often sidekicks also few female leads

Political Context

  • Obama created many initiatives tat aided minority and women’s groups however Trump vowed to erase them

  • Trump known for insulting other countries and refused to condemn violent racist attacks

  • Black Lives Matter