Strategic Planning and Personnel Allocation for the Daiquiri Business Model

Strategic Philosophy: The "Stealth Ownership" Model

  • Motivation for the Strategy: Bri emphasizes the need for a business model where the company is not immediately perceived as a "Black-owned business." The stated goal of this approach is to ensure a broader customer base and to mitigate potential biases that might prevent people from purchasing products.

  • Front-Facing Personnel: To achieve this, the speaker proposes using specific individuals as the public "face" of the company to mask the actual ownership structure.

    • Primary Faces: Sierra and Amy are designated as the individuals the public will see most often.

    • Strategic Placement of Ezzy/Evie: Since Ezzy will be in charge of Human Resources, Bri believes people will not suspect she was part of the business's inception or the original ownership group.

Organizational Structure and Departmental Assignments

  • Finance Department:

    • Lead: Bri’s mother, who has worked in the field of finance for her entire life.

    • Support: Bri will assist with financial tasks, noting that finance is also their specific professional field.

  • Product, Advertising, and Merchandising:

    • Co-Leads: This department will be managed by Bri and their cousin.

    • Responsibilities: Tasks include product development, creating merchandise, and managing advertising campaigns.

    • Product Testing: The cousin will specifically handle the development of "flavors and stuff" and oversee product testing procedures.

  • Analytics and Business Development:

    • Lead: Sierra.

    • Key Responsibilities:

      • The "analytics part" of the business operations.

      • Strategic negotiations.

      • Securing deals for new business locations.

  • Human Resources (HR):

    • Lead: Ezzy

    • Qualifications: Ezzy is currently pursuing a Master's degree in Health Administration.

    • Soft Skills: Bri notes Ezzy is exceptionally good at "reading people" and "judging character," making her ideal for oversight of personnel.

  • Operations:

    • Lead: Amy.

    • Qualifications: Amy has previous experience serving as a General Manager (GM) for multiple establishments.

    • Operational Style: Bri describes Amy as operating "like a CEO" due to her ability to run multiple things simultaneously.

    • Key Responsibilities: Maintaining order at various business sites, ensuring smooth daily operations, and establishing organizational systems.

Business Model and Growth Strategy

  • Product Type: The business is referred to as a "Daiquiri business" which involves the testing and development of various flavors.

  • Managerial Hierarchy: The proposed structure is designed so that each department leader (Finance, HR, Operations, etc.) will have a team of employees working under them.

  • Scalability: Bri expresses high confidence in this structure's ability to function effectively across multiple sites and welcomes feedback on the feasibility of the plan.