One of the major limitations of dilution techniques used to isolate bacteria is that organisms present in limited amounts may be diluted out on plates filled with dominant bacteria.
To help isolate organisms found in the minority, various enrichment and selective culturing methods are available that either enhance the growth of some organisms or inhibit the growth of other organisms.
Selective media: contain chemicals that prevent the growth of unwanted bacteria without inhibiting the growth of the desired organism.
Enrichment media: contain chemicals that enhance the growth of desired bacteria.
usually liquid media
other bacteria will grow, but growth of the desired bacteria will be increased
Differential media: contain various nutrients that allow the investigator to distinguish one bacterium from another by how they metabolize or change the media with a waste product.
dyes such as phenol red, eosin, or methylene blue are sometimes included
products of bacterial metabolism can react with the dyes to produce a color change in the medium
Eosin and methylene blue dyes in eosin methylene blue (EMB) agar is selective