prosocial behavior 
Prosocial Behavior
Learning Objectives:
Describe altruism.
Identify conditions influencing relationship formation.
Explain attraction factors in friendships and romantic relationships.
Describe Sternberg's triangular theory of love.
Explain social exchange theory in relationships.
Altruism and Prosocial Behavior
Prosocial behavior: Voluntary actions intended to help others.
Altruism: Desire to help others regardless of personal costs; debate exists on whether true altruism is selfless or egoistic.
Empathy: Understanding others' perspectives may drive altruistic behavior.
Forming Relationships
Key Influencer: Proximity; frequent contact increases friendship likelihood.
Similarity: People are drawn to those with similar backgrounds and lifestyles (homophily); limits exposure to diversity.
Reciprocity: Relationships involve give-and-take; mutual liking enhances interactions.
Self-disclosure: Sharing personal information fosters intimacy.
Attraction
Physical Attractiveness: Universally preferred traits exist, such as symmetry and certain body ratios.
Social Traits: Qualities like warmth and leadership are attractive; people often seek partners they perceive as equals in attractiveness (matching hypothesis).
Sternberg's Triangular Theory of Love
Components of Love:
Intimacy: Emotional closeness.
Passion: Physical attraction.
Commitment: Long-term dedication.
Types of Love:
Consummate love: All three components present.
Companionate love: Intimacy + commitment.
Romantic love: Passion + intimacy.
Infatuation: Passion without intimacy or commitment.
Empty love: Commitment without passion or intimacy.
Fatuous love: Passion + commitment without intimacy.
Social Exchange Theory
People weigh costs and benefits in relationships; satisfaction linked to favorable balance of benefits.
General Principle: Relationships maintained when benefits outweigh costs; dissatisfaction arises when costs exceed benefits.