CHAPTER11_f20 November 11 - Tagged

Professional Event Coordination Summary

Agenda

  • Review Topics

    • Peer Evaluation Form

    • Press Release Rubric

    • Chapter 11 Overview

    • In-Class Assignment (5B)

    • Group Project Updates

    • Presentation by Debi Croucher on Press Release Creation

Press Release Rubric (50 Marks - 10% of Grade)

  • Submission Details

    • Due: Nov 25 @ 1:00pm

Evaluation Criteria

  1. The Lead (20 marks)

    • Must include essential details: date, engaging hook, location (city, province), compelling lead sentence, introductory paragraph answering who, what, where, when, why.

  2. Body Content (10 marks)

    • Include a quote from the organizer (e.g., charity organization).

    • Further paragraphs should detail the event and the benefits of attending.

    • Additional quotes from stakeholders or sponsors should be integrated.

  3. Closing (10 marks)

    • The final paragraph should provide extra information, bios, event background, and a human interest element related to the event.

  4. Boilerplate Copy (5 marks)

    • An 'About Us' section describing the organization or event service.

  5. End Text (5 marks)

    • Includes contact information: names, phones, emails, website links, ensuring all links work effectively.

Event Highlights

Dodgeball Event

  • Good Turnout statements reflect the success of the event.

Recognition of Winners

  • Award winners to be recognized with specific points and accomplishments.

Chapter 11: Making Event Memories

Introduction

  • Focuses on creating a lasting legacy, recognizing achievements through awards, and offering souvenirs.

Creating a Legacy

  • Supporting Objectives

    • How events aim to leave a lasting impression and importance.

    • Implementing Event Legacies

Awards and Award Ceremonies

  • Purpose and Scope Determination:

    • Set clear objectives for the awards program.

  • Logistics Management:

  • Selection Criteria and Judging Process

  • Award Customization:

    • Tailoring awards specific to the event and recipients.

  • Presentation of Awards

    • Techniques on effective award presentation.

Acknowledge and Recognize Achievements

  • Key Terms:

    • Appreciate, Commemorate, Announce performance, Convey gratitude.

Prizes and Gifts

  • Understanding Motives Behind Gifts

  • Suitability and Propriety Confirmation

  • Meaningful Amenities:

    • Discusses gifts that enhance experience or serve a purpose.

  • Contests and Auctions Conformance:

    • Ensure legal and ethical standards during giveaways.

Souvenir Mementos and Merchandise

  • Retail Merchandising Plan Development

    • Key components: Product, Price, Place, Promotion.

    • Merchandise should represent the event purpose.

Pricing Strategies for Souvenir Merchandise

  • Reference Pricing: Aligning with similar merchandise.

  • Prestige Pricing: Positioning items at premium prices.

  • Market Penetration Strategy: Discounting to boost sales volume.

  • Demand Management: Adjust pricing based on demand trends.

Logo Merchandise

  • Importance of protecting the brand image through high-standard merchandising.

In-Class Assignment 5B: Virtual Award Ceremonies

  • Focus on integrating video strategies into virtual events.

  • Requirement to submit individual assignments exploring virtual ceremony concepts.

Creating an Effective Press Release

  • Contact information for Debi Croucher:

    • Executive Director at Downtown Windsor BIA, including phone and email for direct inquiries.