Rhetoric
Effective/persuasive communication
How we get an audience to agree
Ethos (credibility)
Pathos (emotion)
Logos (logic)
Rhetorical Situation - What’s the context?
Intended audience
Outcome/purpose
How it started/circumstances
Author/speaker
Effective/persuasive communication
How we get an audience to agree
Ethos (credibility)
Pathos (emotion)
Logos (logic)
Rhetorical Situation - What’s the context?
Intended audience
Outcome/purpose
How it started/circumstances
Author/speaker