Component 1 theories

Section A

THEORIES - REPRESENTATION

APPLICATION

Representation

  • Representation - Hall

  • Postcolonial theory - Gilroy

  • Feminist - Van Zoonen

  • Feminism/intersectionality - bell hooks

  • Gender as performance - Butler

  • Media & Identity - Gauntlett

Advertising and marketing

Music video

Newspapers

Identity

  • Feminist - Van Zoonen

  • Feminism/intersectionality - bell hooks

  • Gender as performance - Butler

  • Media & Identity - Gauntlett

Advertising and marketing

Music video

Feminist

  • Feminist - Van Zoonen

  • Feminism/intersectionality - bell hooks

Advertising and marketing

Music video

Theories of ethnicity and postcolonial theory

  • Postcolonial theory - Gilroy

  • Feminism/intersectionality - bell hooks

Advertising and marketing

Music video

THEORIES - LANGUAGE

  • Semiotics - Barthes

Advertising and marketing

Music video

Newspapers

  • Structuralism - Levi-Strauss

Advertising and marketing

Music video

Newspapers

Section B

THEORIES - INDUSTRY

  • Power & media industries - Curran & Seaton

Film

Newspapers

Radio

Video games

  • Regulation - Livingstone & Lunt

Film

Newspapers

Radio

Video games

  • Cultural industries - Hesmondhalgh

Film

Newspapers

Video games

THEORIES - AUDIENCE

  • Media effects - Bandura

Video games

  • Cultivation - Gerbner

Advertising

Newspapers

  • Reception - Hall

Advertising

Newspapers

Radio

Video games

  • Fandom - Jenkins

Radio

Video games

  • End of audience - Shirky

Newspapers

Radio

Video games