AI ETHICS & MEDIA ETHICS

🤖 AI ETHICS & MEDIA ETHICS – MINI STUDY GUIDE

🧠 AI ETHICS (Artificial Intelligence Ethics)

💡 What is AI Ethics?

• AI ethics is about making sure AI systems are used responsibly and fairly.

• It focuses on:

  • Respecting human values

  • Protecting privacy

  • Promoting accountability

📌 According to your handout (page 1):

• AI should help people, not harm them

• It should balance innovation + society’s well-being

💬 In short:
👉 “Hindi porket kaya ng AI, gagawin na agad. Dapat ethical pa rin.”

⚖ Why AI Ethics Matters

• Prevent misuse of technology

• Build trust in AI systems

• Ensure fairness and inclusivity

💬 This part is important kasi AI is already everywhere (jobs, school, social media 😳)

🚨 Ethical Concerns in AI (VERY IMPORTANT)

1. ⚖ Bias and Discrimination

• AI can be unfair if trained on biased data

📌 Example (PH context):

• Hiring AI favors rich applicants → unfair to others

💬 Parang “automated favoritism” 😬

2. 🔐 Privacy Violations

• AI collects a LOT of personal data

📌 Example:

• CCTV + facial recognition systems

⚠ Risk:

• Surveillance / misuse of data

3. 📰 Misinformation & Fake News

• AI can create fake content (deepfakes 👀)

📌 Example:

• Fake news influencing elections

💬 This is scary kasi mukhang legit kahit fake 😭

4. 💼 Job Displacement

• AI replaces human workers

📌 Example:

• Automation in factories or content creation

💬 “Efficiency for companies, but job loss for people”

5. ❓ Lack of Transparency

• AI decisions are sometimes unclear

📌 Example:

• Rejected ka sa application → no explanation

💬 Parang ghosting… pero AI version 😭

🧠 Memory Trick:

👉 “B-P-M-J-T” → “Be Patient, My Job’s Taken” 😂

• B – Bias

• P – Privacy

• M – Misinformation

• J – Job loss

• T – Transparency issues

🎓 Role of Students in AI Ethics

Yes, ikaw 👀 may role ka dito.

What You Can Do:

• 📚 Learn AI ethics

• 🔍 Be critical sa AI content

• 🗣 Promote fairness & inclusivity

• 📢 Speak up about ethical issues

• 🤝 Join discussions

💬 In short:
👉 “Don’t just use AI. Understand it.”

📰 MEDIA ETHICS

💡 What is Media Ethics?

• Rules for responsible communication

• Applies to:

  • Journalists

  • Influencers

  • Even YOU (yes, kahit nagpo-post ka 😳)

📌 From page 3:

• Media shapes opinions, culture, and information

📢 Core Principles of Ethical Communication

1. 🧾 Truth and Accuracy

• Info must be:

  • Verified

  • Correct

  • Not misleading

📌 Example:

• News verifies sources before publishing

2. ⚖ Fairness and Impartiality

• Show both sides

• Avoid bias

📌 Example:

• Interviewing multiple political candidates

3. 🔒 Privacy and Respect

• Protect people’s identity and dignity

📌 Example:

• Hiding victim details in news

4. 🔍 Transparency and Honesty

• Be open about:

  • Sources

  • Sponsorships

  • Mistakes

📌 Example:

• Influencer discloses paid ads

🧠 Memory Trick:

👉 “T-F-P-T” → “The Facts Protect Truth”

• T – Truth

• F – Fairness

• P – Privacy

• T – Transparency

🚨 Ethical Issues in Media (REAL TALK)

📰 Misinformation & Disinformation

• Fake or misleading info

📌 Example:

• Fake celebrity death news

⚖ Bias & Lack of Objectivity

• One-sided reporting

📌 Example:

• News favoring one political side

🔐 Privacy Violations

• Data misuse

📌 Example:

• Apps tracking location

🎣 Sensationalism & Clickbait

• Exaggerated headlines

📌 Example:

• “Shocking Truth…” 😑

🎭 Manipulation & Misrepresentation

• Twisting the truth

📌 Example:

• Deepfake videos

💔 Cyberbullying & Harassment

• Online attacks

📌 Example:

• Hate comments, threats

😢 Exploiting Human Suffering

• Using tragedy for views

📌 Example:

• Interviewing grieving families for content

🧠 Memory Trick:

👉 “M-B-P-S-M-C-E” → “My Brain Probably Saw Many Crazy Errors” 😂

• M – Misinformation

• B – Bias

• P – Privacy

• S – Sensationalism

• M – Manipulation

• C – Cyberbullying

• E – Exploitation

⚡ FINAL RECAP (EXAM MODE 🔥)

🤖 AI Ethics

• Focus: Responsible AI use

• Key issues:

  • Bias

  • Privacy

  • Fake news

  • Job loss

  • Lack of transparency

📰 Media Ethics

• Focus: Responsible communication

• Principles:

  • Truth

  • Fairness

  • Privacy

  • Transparency

🧠 Ultimate Memory Combo:

👉 AI = “BPMJT”
👉 Media Principles = “TFPT”
👉 Media Issues = “MBPSMCE”

💬 FINAL LINE (pang-motivation 😎):
“Sa world na full of AI at social media, hindi sapat na smart ka lang… kailangan ethical ka rin.”