The Self

The Self-Concept 


Who Are You? 


Self-concept: Your knowledge about yourself 


Traits, values, goals, group memberships, past experiences, etc. 


The self-concept is the schema you have for yourself 


Organizes your knowledge to answer the question: Who am I?  


Culture Shapes the Self-Concept 

Groups Shape the Self-Concept 


Social identity theory: people define and evaluate themselves in terms of social groups they identify with 

  • Broken up into two parts 


  1. Define yourself in terms of group membership 

  • UMD student, Californian, member of athletic team, fraternity/sorority, etc. 


Learning about the group means learning about the self


Minimal group paradigm: Participants are randomly assigned to arbitrary groups 


In this study, participants answered questions about paintings (“which painting do you see as more visually complex”) 


Supposedly based on these answers, assigned to “figure” or “ground” group 


Creates an ingroup (your group) and outgroup (not your group) 


IV: received feedback that ingroup was 

  • Condition 1: ingroup equally high in “surgency” as outgroup

  • Condition 2: ingroup higher in “surgency” as outgroup

  • Condition 3: ingroup lower in “surgency” as outgroup 


DV1: how high are you in surgency? 


DV2: how important is it to be high in surgency? 



  1. Evaluate yourself in terms of group membership 


How you feel about the self depends on your ingroup 


How positively is your ingroup viewed? How successful is your ingroup? 


Basking in Reflected Glory 


We can strategically use group membership in self-evaluations

  • Selectively valuing some characteristics but not others (e.g., “surgency”)

  • Explains how members of stigmatized groups maintain high self-esteem 


We prioritize group membership in the self concept when the group does well 


Example: On the day after football games, students wear clothes with university logos more after wins than after losses 


When describing how game went, students use “we” for the wins and “they” for the losses 


From the reading: The Frog Pond Effect 


Definition: a phenomena of social comparison where you’re given the scenario: “As a frog, would you rather be a big frog in a small pond? Or a small frog in a big pond.” This scenario can be an analogy to many concepts in which a person’s comparison group can affect their evaluations of themselves. 


People tend to evaluate themselves lower 


Context Shapes the Self-Concept 


Like all schemas, different aspects of the self-concept can be more or less accessible depending on the situation 


When different identities are made salient, we act differently 


When you’re home, you act differently than when with your friends 

When you’re with your friends, you act differently than when you’re in class 


Which of these is “you”? They’re all you, just different selves in different contexts 


Selves can be inconsistent across contexts…


Example study:


IV: participants were primed to think about themselves as "serious business students” or “sociable college students” 

  • Condition 1: saw business school logo images while rating business-related extracurriculars 

  • Condition 2: saw school mascot images while rating social extracurriculars


DV: which products did they choose (e.g., Fortune Magazine People) 


Results: “serious business student” participants chose Fortune, "sociable college students” chose People 


Follow-up: after passing time with a filler activity, participants were re-primed 

  • Condition 1: same prime as before (business or social)

  • Condition 2: opposite prime 


DV: how much do they like their choice?


Results: in opposite prime condition, liked their previous choice less choice was no longer identity-consistent 

  • This is because self-concept is a schema 


Reflected appraisals 


Appraisals: what others thinks about us


Reflected appraisal: what we think others think about us 


Can be intentionally shared: goals,  feedback from boss, comments from friends 


Can be unintentionally shared: laughter, eye rolls, being on phone instead of listening 


How We See Ourselves vs. How Others See Us 


Sometimes how we ourselves and how others see us diverges 


What information do we rely on? 


When we judge ourselves: internal information (thoughts, feelings) 


When others judge us: external information (behavior) 



 

Internal Information vs. External Information 

  • The performers externally are smiling and dancing at the audience, but on the inside, they are embarrassed 

  • The audience doesn’t know these internal thoughts and are only basing the performers emotions based on their outward appearance; thinking that the performers look happy 


Others Know Us Better than We Known Ourselves? 


Sometimes behavior is more accurate information than internal thoughts/feelings. 


Examples: Others may have a better sense of how conscientious we are 

  • Evidence is behavioral: punctuality, organization 


Example: Others may have a worse sense of how tired we are 

  • Evidence is internal: feeling sleepy but might not look exhausted 

  • Potentially same with sickness, pain, “invisible” disabilities  


Social Comparison 


Definition: We use comparisons with other people to learn about the self 


Downward social comparisons: comparisons with others who are worse 

  • Makes you feel good, but doesn’t help you improve 


Upward social comparisons: comparisons with others who are better 

  • Makes you feel bad, but can help you improve 


Who Do We Compare Ourselves to? 


Who we compare ourselves to affects how we think about ourselves


Compared to a professor, you don’t know that much about social psychology

Does this mean you are bad at psychology? 


Compared to a middle schooler, you know a lot about social psychology

Does this mean you are good at psychology? 


Typically, we compare ourselves to relevant peers (e.g, classmates in similar context) 

But sometimes we don’t pay attention to the relevance of comparison target…



Dual Process Theory of Social Comparison 


Stage 1: Make comparison regardless of their relevance/ diagnosticity 


Stage 2: If aware, able, and motivated, correct based on relevance 


Example: you see a 10 year old slowly running around a track 


First, System 1 says: wow, I’m a fast runner!

Then, System 2 says: wait a second, that’s not an informative comparison 


When We’re Really Wrong About Comparisons 


Better-than-average effect: tendency to rank yourself higher than most other people in positive attributes 


E.g., most people think they are better than average drivers 


People confident in their knowledge will even claim to know things that don’t exist (e.g., fake studies, fake events)  


Overestimating Our Abilities 


Cause 1: You don’t know enough to know you are bad 

The skills you need to be good are the skills you need to know if you’re good 


Cause 2: You’re picking the wrong social comparison targets


Cause 3: You’re misreading appraisals or appraisals are wrong 



Self-Perception 


Definition: sometimes you infer your attitudes and attributes by observing your own behavior 


Similar to how you make inferences about others from their behavior 

  • I am unhappy → I must not like this 

  • I am happy → I must like this 

  • I am scared → I must fear this 


Do I Care About This? 


Participants sat on couch facing TV showing information about famine in Niger at low volume 


IV: Were participants nudged to pay attention or not 

  • Condition 1: during “waiting period,” told they were free to watch

  • Condition 2: during “waiting period” told they were free to use computer 


DV: Rated how important famine-related issues were (poverty, hunger) 


Results: participants who were distracted and didn’t pay attention rated issues as less important 


(it’s not just because people who paid attention got information—distracted people rated issues as less important relative to participants in a control condition where TV was off)


If we see ourselves ignoring something, we assume we don’t care or it’s unimportant 


How Do I Feel? 


Bridge experiment: Men walking on the shaky bridge were more likely to call the attractive women after the experiment and write more romantic/sexual stories when told to write a story based on a picture they were given. This is due to adrenaline. 


Level of physiological arousal determines intensity of emotion 


But our attribution determines what we perceive that we’re feeling 


What does it mean that your heart is racing when on a date on a Ferris wheel? 

  • Attribute arousal to heights → not informative about how I feel about date

  • Attribute arousal to excitement → wow I’m really into this person!


Arousal is only one part of emotional experience 


Self-Regulation 


Self-regulation: set of processes for guiding one’s thoughts, feelings, and behavior to research desired goals 


How you decide what goals to pursue 


How you try to guide your thoughts, feelings, actions to meet those goals 


Self-control is one part of regulation 

You try to control yourself to better meet your goals 



Self-Awareness 


Definition: What are you paying attention to at a given moment? 

Attention can be internal: focused on self 

Attention can be external: focused on situation 


Internal focus on self makes relevant goals, attitudes, values more salient 


External focus reduces salience of self and of self’s foals, etc. 



Self-Awareness Helps Self-Regulation 


Self-awareness can help you act more in line with your goals, values, attitudes 


Mirrors, cameras, your name increase self-awareness 


They direct your attention to focus on the self 


Increasing Self-Awareness


Participants in experiment administered punishment under low or high self-awareness 


IV: how self-aware is participant 

  • Condition 1: sat in front of mirror (high self-awareness)

  • Condition 2: sat without mirror (low self-awareness)


DV: how strongly does punishment level correlate with participants’ attitudes toward physical punishment? 


In low self-awareness condition, there was little correlation between participants’ punishment attitudes and how much punishment they delivered 


In high self-awareness condition (mirror), punishment attitudes were much more correlated with how much punishment they delivered 


Self-awareness makes the self (goal, values, attitudes) more salient 


Self-awareness makes it easier self-regulate 


Self-Awareness as Feedback 


Self-regulation is about pursuing our goals  


Self-awareness helps us know what our goals are, but also helps us know how close/far we are from those goals 


Ought self: who we think we should be

We feel guilty and anxious (expecting punishment) when we think we are far away from ought self 

Ideal self: who we want to be

We feel sad when we think we are far away from ideal self


Escaping Self-Awareness 


Sometimes, it’s so unpleasant to be self-aware we try to escape 


Distraction can be good, or at least not harmful 

Awareness of boredom → watching TV 

Awareness of upcoming stressful test result → playing video game 


But sometimes escape involves harmful behaviors

Alcohol, drugs, binge eating, self-harm, dangerous activities 


Hope–you’re not there now, but you could be one day 

Mindful awareness—noticing thoughts without judgment 

Reappraisal—changing how you think about events or problems; therapy


Self-Awareness Summary 


One part of self-regulation is what we want 

Self-awareness helps by making what we want salient 


Other part of self-regulation is how to get what we want 

Self-awareness helps by comparing where we are to where we want to be 


Self-awareness can make us feel good if we’re close to goals, bad if not 


Sometimes we want to escape self-awareness because it feels bad   


Self-Regulation Challenges 

Video: Marshmallow experiment 


Present vs. Future 


Balancing present vs. future goals 


Have to use self-control to shape present behavior to fit with longer-term goals 


Challenges: 

“Temporral discounting” 

“Hot” vs “cold” thinking   


Temporal Discounting 


Definition: we place higher value on what’s happening in the present 


Makes it harder to prioritize larger future gains over small immediate ones 

1 marshmallow now vs. 2 in 10 minutes 


Ways to fight temporal discounting

Immediate Pain

Future Pleasure

Studying 

Getting good grades 

Saving for retirement 

Having larger retirement fund 

Daily healthy behaviors 

Longer-term health


  

  

Connecting the Future to the Present 

A study done where participants submitted a photo of themselves, which was then digitalized and aged up by the experimenters. Participants felt more connected to their older selves upon seeing the editing photo and strived to save for retirement. This fights against temporal discounting. 


“Hot” vs. “Cold” Processes 


“Hot” self-regulation: driven by strong and salient emotions 

Orients us, directs our attention to seeking pleasure, avoiding pain 


“Cold” self-regulation: driven by level-headed reasoning 

Keeps us on track when we hit self-control conflicts, allows planning 

Hot system says: “I want a marshmallow!” 

Cold system says: If I wait, I get even more marshmallow 


“Hot” Cognition Can Undermine Self-Regulation 


Male participants completed survey while masturbating and while not masturbating 


High sexual arousal = hot motivational state

Low sexual arousal = cold motivational state 


Aroused participants reportedL

Higher willingness to engage in risky sexual behaviors (e.g., no condom)

Higher willingness to engage in sexual coercing (e.g., encourage date to drink) 


Implementation Intentions 


Definition: Mental rules reminding us to respond to a cue in a situation with a goal-directed behavior 


If-then plans of action


“If [situation x] arises, then I will perform [action y].”


“When I wake up, I will stretch for 10 minutes.”

“When I go on a date, I will bring a condom.”


These are meant to take the weight off on some heavy decisions 


Specificity of Implementation Intentions 


More specific and concrete implementation intention are more useful 


“If our friend is acting inappropriately, we…”


Not specific: “will intervene”  – but how can you intervene?


Somewhat specific: “say we need  him for a moment” – but how will he respond?


More specific: “say we need his help finding a phone outside.” 


“Cool” Strategies 


Definition: Using the “cool” motivational system to help reduce the impact of the “hot” motivational system