The Influence of Leading Questions on Eyewitness Memory: An Evaluation of Loftus & Palmer (1974)
Introduction
• Definition: Reconstructive memory refers to how memories are influenced by cognitive schemas and post-event information.
• Context: This study is relevant to the cognitive approach in psychology:
• Research methods: Use of laboratory experiments in cognitive psychology.
• Reliability of memory: How memory can be distorted by leading questions.
• Outline: This essay evaluates Loftus & Palmer (1974) using TEACUP, considering its strengths, limitations, and implications.
Main Body
Theory
• Reconstructive memory: Memory is not a perfect record but is reconstructed using prior knowledge (schemas).
• Schemas influence recall: Bartlett (1932) argued that people interpret new experiences using existing knowledge.
• Leading questions can manipulate memory: Loftus’ work suggests that post-event information can alter recall.
Evidence
• Aim: To investigate whether leading questions affect eyewitness memory by influencing speed estimates.
• Method:
• Lab experiment with 45 student participants.
• Independent variable: The verb used in the critical question (e.g., “smashed,” “hit”).
• Dependent variable: Estimated speed of the cars.
• Participants watched seven traffic accident films (5–30 seconds long).
• After viewing, they answered a questionnaire, including the critical speed estimation question.
• Different groups were asked:
• “How fast were the cars going when they smashed into each other?”
• Other groups heard “hit,” “bumped,” “collided,” or “contacted.”
• Findings:
• Higher intensity verbs led to higher speed estimates.
• “Smashed” condition had the highest speed estimate (40.8 mph), while “contacted” had the lowest (31.8 mph).
• Memory distortion may occur due to response bias or schema activation (more severe accident recalled with “smashed”).
Application
• Eyewitness testimony (EWT) in legal settings: Suggests that leading questions in police interviews and courtrooms can alter witness recall.
• Supports reconstructive memory theory: Shows how memory is not fixed and can be distorted.
• Demonstrates usefulness of lab experiments: Controlled conditions allow precise measurement of memory distortion.
Criticism
• Low ecological validity:
• Participants watched staged accident films, which lack the emotional impact of real-life accidents.
• May not accurately reflect how memory works in high-stress situations.
• Sample bias:
• Only students → May lack real-world driving experience, affecting speed estimates.
• Findings may not generalize to older or more experienced drivers.
• Demand characteristics:
• Participants may have guessed the aim and adjusted their responses.
• Cause-and-effect is clear, but does not fully explain why memory is distorted (response bias vs. schema activation).
Unanswered Questions
• Would results be the same in high-stress real-life accidents?
• How do individual differences (e.g., age, driving experience) affect susceptibility to memory distortion?
• Could different types of leading questions (e.g., emotional vs. neutral wording) have stronger effects?
Practical Use
• Police and legal system reforms: Awareness of leading questions can improve interview techniques.
• Highlights risks of relying on eyewitness testimony in court cases.
• Supports use of cognitive interviews, which aim to reduce memory distortion.
Counterarguments
• Not all eyewitness memory is unreliable: Some real-world studies show that witnesses can recall events accurately despite misleading questions.
• Memory distortion may depend on emotional impact: Studies on traumatic events show stronger memory retention than Loftus & Palmer’s artificial setting.
Conclusion
• Loftus & Palmer (1974) demonstrate how memory can be reconstructed, supporting the idea that memory is not always reliable.
• Strengths: Clear evidence of leading question effects, controlled lab conditions, cause-effect relationship.
• Limitations: Low ecological validity, sample bias, artificial task.
• Significance: Raises concerns about the reliability of eyewitness testimony, influencing legal procedures and cognitive psychology research.