Business Model Canvas Summary

A business model explains how an organization creates, delivers, and captures value.

Customer Segments: Who are the target customers and users?
Value Proposition: What is being offered to the customers, and what problem does it solve for them?
Channels: How does each customer segment want to be reached?
Customer Relationships: What type of relationship is established with each segment (personal, automated, etc.)?
Revenue Streams: What are customers willing to pay for, and how is revenue generated (transactional, recurring)?
Key Resources: What essential assets underpin the business model?
Key Activities: What crucial activities are needed to perform well in the business model?
Key Partners: Which partners and suppliers are needed to leverage the model?
Cost Structure: What are the resulting costs, and what drives them?

Kelly's Lemonade Stand:
- Value Proposition: Cold, tasty, natural lemonade on-the-go.
- Customer Segment: Park visitors.
- Channels: Booth sale, website.
- Revenue: Lemonade sales, tips.
Skype:
- Value Proposition: Free internet & video calling, cheap calls to phones.
- Customer Segment: Mass customers, web users globally.
- Channels: Skype.com, headset partnerships.
- Revenue: SKYPEOUT (prepaid or subscription), hardware sales.
Flickr:
- Value Proposition: Free basic photo sharing, premium customized photo sharing.
- Customer Segment: Casual users, high volume users.
- Channels: Flickr.com, Yahoo.com.
- Revenue: Free limited basic account, annual subscription pro account.
Gillette:
- Value Proposition: Smooth shave.
- Customer Segment: Mass customers.
- Channels: Retail.
- Revenue: Handle purchase, blade replacements.