(10) Doritos Time Machine - Crash the Super Bowl 2014 WINNER OFFICIAL

  1. Pathos (Emotional Appeal): The commercial appeals to viewers' emotions by showcasing relatable and humorous scenarios. It creates a connection with the audience by invoking feelings of nostalgia, joy, and excitement through its lightheartedness. This emotional connection makes the product more memorable and creates a positive association with Doritos.

  2. Bandwagon: The commercial suggests that everyone is enjoying Doritos, subtly communicating that if you want to be part of the fun and excitement, you should also choose Doritos. This technique exploits the fear of missing out, encouraging viewers to join the crowd and try the product to not feel left behind.

  3. Transfer: The commercial also uses transfer by associating Doritos with positive and exciting moments in life. For instance, moments of celebration or gatherings are shown where Doritos are present, linking the product to joyful experiences. This technique effectively transfers the positive feelings associated with these moments onto the Doritos brand itself.