Business ethics
Business ethics- moral rules that guide business decisions, helps decide when a decision is right or wrong, profitable or not.
Examples:fair wages, fair price, good quality products and reducing pollution
SHEIN is an unethical company.
Reasons: low wages, huge amounts of clothing produced that ends up in landfills
The body shop is a ethical company
Reasons: against animal testing, community fair trade, recycling plastic
When buying a product from a company you should ask yourself these 3 questions:
Is it legal
Is it fair
Will I feel proud using this item
Ben and jerrys- circular economy
• minimise waste •reuse natural resources
IMPORTANCE OF ETHICS + SUSTAINABILITY
Improves reputation-Positive perception and brand loyalty.
Attracts investors-Sustainable companies attract more investors.
Legal-Sustainable company’s will not break any laws so they won’t be fined (vw scandal)