3.1 Chocolate

Growth of chocolate and mars in China

• why is this happening in China specifically?

3 Reasons: Try and decide which ones makes the most sense

1. Result of an incredibly effective marketing campaign by Mars

   • in Text example

2. An Income Growth Phenomenon

   • people must have more money as chocolate is not a necessity, therefore want to buy it

   • Just rests on that people are richer in China then they used to be

3. Change in Preference

   • Independent of marketing, people are substituting what they previously had to the mars bar snacks