Go Pro – 7 Steps to Becoming a Network-Marketing Professional (Detailed Study Notes)

Bibliographic & Publishing Details

  • Original Title: "Go Pro: 7 Steps to Becoming a Network-Marketing Professional" (Eric Worre, 2014)
  • Brazilian Portuguese edition published by selo Rumo ao Topo / Editora Propósito Eterno – Valente.
    • ISBN 978\text{–}85\text{–}8137\text{–}019\text{–}4
    • Copyright Network Marketing Pro Inc. (via The Plains Agency).
    • Translation: Luiza Leal.
    • Editorial coordination & revision: Daniela Valente, Bruno Valente, Flávia Marcondes.
    • Cover adaptation: Ricardo Marcondes (“Kakito”).
  • Category: Business – Network Marketing.
  • All rights reserved; written permission required for reproduction beyond brief quotations.
  • Bulk-discount programme offered (details, e-mail distributor@livrogopro.com.br; phone +55 21 99539-8692).

Dedication & Mission

  • Dedicated "to the Network-Marketing Distributor" – commending their courage to pursue dreams.
  • Core mission: elevate, educate and professionalise the network-marketing profession.

NetworkMarketingPro.com Community

  • Website launched 2009; hundreds of free training videos, millionaire interviews, articles.
  • Facebook communities:
    • Global – facebook.com/nmpro
    • Portuguese – facebook.com/livrogopro
  • Readers invited to leave Amazon reviews; Portuguese resources hosted at livrogopro.com.br.

Table of Contents (Structure of Original Book)

  • Preface – Brazilian edition (Fernão Battistoni)
  • Preface – Eric Worre
  • Introduction
  • 12 numbered chapters covering: superiority of NM model, decision to Go Pro, 7 core skills (#1 Finding prospects; #2 Inviting; #3 Presenting; #4 Following up; #5 Helping close; #6 Launching new reps correctly; #7 Promoting events), plus chapters on time-frame for value creation and overall payoff.
  • Appendices: About the Author, Notes.

Brazilian Preface – Fernão Paim Battistoni (Key Points)

  • Achieved first US1 million by age 30 via network marketing; had been far from target before discovering NM at 27.
  • Mentions Robert Kiyosaki’s endorsement ("Business of the 21st Century").
  • Belief: Go Pro will advance industry in still-"green" Brazil; NM poised to be one of the world’s largest markets.
  • Eric Worre regarded as global icon & exemplary leader; book compiles every technique necessary for top-level career (vs side-gig).
  • Promise: applying techniques + respecting skill-building time ⇨ "wonderful" results & unique leveraged lifestyle.
  • Calls readers to action: attitude, chronology, revolution just beginning.

Author’s Preface – Eric Worre

  • Disclaims literary pretensions; previous attempts using ghostwriters felt inauthentic → wrote in own voice.
  • Not the "best" networker; strength lies in detecting what top performers do & translating to teachable language.
  • Terminology: companies may use "distributors", "associates", "brand partners", etc. – focus on concepts, not jargon.
  • Gratitude list: wife Marina, five children, grandson, parents, extended "family" of friends worldwide, Chad Porter (NM Pro operations), editor Melody Marler Forshee, and the profession itself for "saving my life" (1988).

Introduction – Eric Worre’s Origin Story (1988)

  • Age 23, new father, real-estate agent, outspending income (earned \approx 45{,}000, spent \approx 60{,}000; taxes looming).
  • First exposure: January 1988, friend John Joyce invites him & father to watch flashy biz-opp VHS (mansions, limos, overnight fortunes).
    • Initial reaction: scepticism ⇒ declines.
    • Pivot: father + John decide to join anyway; fear-of-missing-out triggers Eric to borrow sign-up money from father.
  • Early behaviour: treats NM "like most people" – not as a true business.
    • Strategy: speed-dial father’s contacts before father could.
    • Brief moderate success, then income crash within 3 months; blames upline, company, economy, youth, product – everyone except self.
  • Reality check: needed NM for cash-flow; rebuilt organisation seven times in first 3 years – cycles of build-collapse.
  • Turning point:
    • TV expert segment raises question "how does one become an expert?"
    • Company convention next day – sees stage "stars"; realises he too could become expert by mastering skills.
    • Recognises prior reliance on luck/shortcuts; commits to skill-development.
  • Outcomes of going "all-in": full-time career, total time freedom, global travel, impact hundreds-of-thousands, personal growth.
  • Aim of book: teach fundamental principles enabling reader to go pro & share in same adventure.

Chapter 1 – "Network Marketing isn’t perfect… it’s just BETTER!"

Restlessness & "Perfect-Career" Brainstorm

  • Across >30 countries Worre asks audiences to design dream career; list splits into "avoid" & "want".

Things to AVOID

• Boss, commute, early alarm, employees, office politics, discrimination, expensive education, work-life imbalance.

Things to INCLUDE

• Positive environment; great product/service; unlimited & residual income; choose co-workers; time freedom; meaningful contribution; personal growth; international reach; low risk/capital; tax advantages; recession resistance; fun & laughter.

Traditional 5 Job Categories & Shortcomings

1) Blue-collar – manual/repair/build/serve; pride in craft but fails “perfect list”.
2) White-collar – salaried admin/managerial.
• Two archetypes:
– ACHIEVERS (ambitious) ⇒ become political targets, must master office politics.
– FIGURANTS (hide, do minimum) ⇒ threatened by modern economy.
3) Sales – higher upside but cyclical risk; lifestyle inflation + constant "start-from-zero" pressure.
4) Traditional Business Owner – “romantic” illusion vs reality: drain savings, heavy debt, wear every hat, long hours, high stress, high failure rate.
5) Investor – need capital + exceptional skill; lack of control (market shocks, regulation).
• Personal example: 170k NYSE shares worth \approx 7.5 \text{ M} lost in <90 days (short-seller attack, margin calls).

Death of Old Economy / Rise of NEW ECONOMY

  • Lifetime employment social contract broken; corporate loyalty one-way; 40-yr gold-watch myth evaporated.
  • Convergence of technology & efficiency lowers labour demand (from 90% in agriculture → <1%; similar across industries: call centres, retail video, bookstores, etc.).
  • Shift to Performance-Based Pay: employees’ base salary downsized; majority of comp tied to hitting metrics (e.g., 20k base + 30k variable) → effectively "all commission" model.
  • Fewer jobs, more competition. Waiting for old jobs to return = futile.

Why Network Marketing Fits the New Economy

  • Corporations can forgo fragmented advertising & costly sales force: redirect budget to pay distributors strictly on performance.
  • NM delivers entrepreneurial benefits without traditional risk/overhead; no income ceiling in compensation plans.
  • Word-of-mouth remains most effective promotion.

The "Catch" – Temporary Social Stigma

  • Must “embrace a temporary loss of social esteem from ignorant people.”
  • Many join NM expecting quick luck (treat as 6-square scratch-ticket: talk to handful of contacts, hope to break even); when fail, blame industry and broadcast negativity.
  • Perception ≠ reality; leadership demands helping blind see.
  • Quote: "NM isn’t perfect; it’s just BETTER."

Chapter 2 – "If you’re going to get involved, become a PROFESSIONAL"

Three Participant Categories

1) POSERS – treat NM like lottery, minimal effort; ~80–90 days lifespan.
2) AMATEURS – write small list, focus on LUCK, TIMING, POSITIONING, and SHORTCUTS (ads, signs, flyers, etc.); easily distracted.
3) PROFESSIONALS – "person specialised in skills required to build large, successful NM organisation."

Ignorance-with-Fire vs Knowledge-with-Ice

  • Industry cliché favouring raw excitement over skill; Worre argues for BOTH passion + ability (surgery metaphor).

10 000-Hour Rule & Continual Learning

  • Malcolm Gladwell’s research: mastery ≈ 10\,000 hrs (≈7 yrs @4 hrs/day).
  • NM generous: can earn while learning but must avoid complacency.

Impact of Going Pro

  • Shift focus away from luck/timing/; commit to practising core skills.
  • Inspires team; excellence attracts others (teacher/coach analogy).

Professional Identity Movement

  • Goal: commonplace to hear “I’m a doctor and a network-marketing professional,” etc.

Chapter 3 – "As in any profession, you need to learn some SKILLS"

Democratized Opportunity

  • No student loans; learn while earning; background/gender/race irrelevant.

Three Business Elements

1) Products – same for all; if some succeed, product isn’t limiting factor.
2) Compensation Plan – identical rules for everyone.
3) YOU – only variable; therefore take 100% responsibility.

"Say Goodbye to Your Upline" Exercise

  • Treat upline as resource, not excuse; commit to owning results.

Seven Fundamental Skills (preview)

1) Finding prospects
2) Inviting to review product/opportunity
3) Presenting
4) Following up
5) Helping close (turn to customer or distributor)
6) Launching new distributor correctly
7) Promoting events

Chapter 4 – Skill #1: Finding Prospects

Mind-set Differences

  • Posers: 3–5 name mental list.
  • Amateurs: 100-name written list that shrinks = anxiety.
  • Professionals: treat prospecting as skill; maintain "Living List" that continuously expands.

Harvey Mackay Example

  • Father’s advice at 18: capture contact info of everyone you meet & stay creatively connected.
  • 60 yrs later: >12 000 genuine friends.

Four Practical Steps to a Living List

1) Brain-dump every person you can recall (positive, negative, young, old, etc.).
2) For each name, add who they know (2nd-degree).
3) Commit to adding at least 2 new names daily (≈600/yr; 3 000 in 5 yrs).
• Elevate awareness; social media, business interactions, etc.
• Not an immediate pitch; build relationships first.
4) Become intentionally SOCIAL: new gym, hobby, volunteer work – expand circles.

Chapter 5 – Skill #2: Inviting Prospects to Review Your Product or Opportunity

Gateway Importance

  • "Portal" to NM: without effective invites, nothing else happens.
  • Myth: need initial credibility; Worre had none (23 yrs, 18 jobs); compensated by numbers before skills.

Hunter vs Farmer Analogy

  • Early behaviour: "elephant hunter" with opportunity-rifle → people felt hunted; high rejection & attrition.
  • Professionals act like farmers/consultants: cultivate relationships, identify needs, transfer belief.

Two Primary Invitation Targets

1) EVENTS – one-on-ones, 2-on-1s, 3-way calls, home meetings, hotel previews, webinars, corporate conventions.
• Benefits: physical interaction builds trust; social proof; energy; urgency; team support.
• Drawback: scheduling/attendance challenges, esp. for new reps.
2) TOOLS – physical/digital: CDs, DVDs, magazines, flip-charts, websites, sample products, online presentations.
• Easier first touch; prospect can learn on own schedule.
• Worre’s breakthroughs:
– 1990 $15 video → organisational explosion.
– 1992 $0.50 audio cassette → >1 million distributed, personal income ↑ ≈ $1 M/yr.

Simple Duplicable Formula

"Large group of people doing a few simple things, consistently, for a long period."
→ Tools + events systematise those "simple things".

Emotional Rules for Inviting (4)

1) Detach from outcome – focus on education/understanding, not immediate signup.
2) Be yourself – authenticity > scripted hype.
3) Show passion/enthusiasm – energy is contagious (smile while dialing).
4) Project posture/confidence – be bold; stop apologising; short bursts of strength → new habit.

8-Step Professional Invite (phone or face-to-face only)

1) Be in a hurry – busy people are attractive; keeps call short.
2) Sincere compliment – builds rapport; must be authentic.
3) Make the invitation – three approaches (to be detailed later).
4) Conditional question – “If I…, would you…?”
5) Confirmation #1 – secure time commitment.
6) Confirmation #2 – restate/verify the time.
7) Confirmation #3 – schedule next contact (follow-up).
8) Get off the phone – maintain posture & urgency.

Step-1 Examples ("hurry")

  • "I’m running out the door, but had to talk to you for a sec…"
  • "Can we chat super-quick? My schedule’s crazy today."

Step-2 Examples (compliment)

  • Warm market: "You’ve always been a visionary in business…"
  • Cold market (cashier, server): "Your customer service is outstanding—do you mind if I ask what you do outside work?"

(Transcript halts at beginning of Step 3; later steps elaborated elsewhere in book.)

Ethical & Practical Implications Highlighted

  • Reject blame culture; embrace personal accountability.
  • NM equalises opportunity – age, race, education non-issues.
  • Embrace transitional stigma; leadership = helping others see future reality.
  • Sustainable success built on teaching duplicable skills, not "convincing" prowess.

Foundational Principles & Connections

  • Parallels to Gladwell’s "Outliers" 10k-hours.
  • Echoes Kiyosaki’s "Business of the 21st Century" – leverage & residual income.
  • Reinforces societal trends: gig/performance economy, technological disruption.

Key Formulas & Numbers Recap

  • Mastery ≈ 10\,000 hrs (≈7 yrs @ 4 hrs/day).
  • Living List target: ≥2 new names/day ⇒ \approx 600/yr ⇒ \approx 3\,000 in 5 yrs.
  • Worre’s lost stock example: 170{,}000 \times 44 = 7.5 \text{ M USD} → implosion to \approx 0$$ in < 90 days.

Study Prompts / Reflection Questions

  • Which traditional-job shortcomings resonate most with your experience?
  • How many names are currently on your written list? What system will you implement to add two/day?
  • Rank yourself (Poser, Amateur, Professional) for each of the 7 skills – where will you focus first?
  • Craft two sincere compliments you can give to next prospects you invite.