Gravina, N., Cummins, B., & Austin, J. (2017)
Overview
Commentary by E. Scott Geller published in Journal of Organizational Behavior Management (JOBM) 37:3$–$4 , pp.339–346.
Central question: “Is traditional Organizational Behavior Management (OBM) sufficient for sustaining process safety, or must we add clear language and the concept of person-states?”
Motivating disasters & dates:
NASA Space Shuttle Challenger explosion – 1986.
Deepwater Horizon oil spill – 2010.
Immediate context: special JOBM issue on process safety following the “call” by Bogard et al. 2015 to examine contingencies underlying the normalization of deviance.
Background & Context
Process Safety = preventing low-frequency, high-impact industrial disasters.
Normalization of Deviance (Vaughan 1996): Gradual acceptance of rule-breaking as normal.
Three-term contingency (behavioral ABC)
S^D \;:\; R \;\rightarrow\; S^R_{+/-}
Crucial for analysing & redesigning safety behaviors.
Articles in the special issue tackle the above via distinct behavioral lenses.
Summary of Contributing Articles
Bogard, Ludwig, Staats, & Kretchmen 2015
Issue framing; stress on analyzing contingencies leading to deviance.
Ludwig 2017a, 2017b
Describes complex interlocking meta-contingencies in process-safety systems.
Hyten & Ludwig 2017
Examine complacency as behavioral pattern; introduce the avoidance paradox (absence of immediate reinforcement for safe acts).
Lebbon & Sigurdsson 2017
Behavioural variability, shortcutting, habituation, and short-cut reinforcement.
McSween & Moran 2017
Extend Behavior-Based Safety (BBS) from frontline to boardroom; reinterpret Heinrich’s Triangle.
Gravina, Cummins, & Austin 2017
Leadership’s influence on process safety; argue for behavioral-science literacy among executives.
Rodriguez, Bell, Brown, & Carter 2017
Integrate human factors, fluency-based training, and behavioral systems analysis; map to dispositions like competence, attention, attitude, risk perception.
Language & Terminology Concerns
Technical Jargon Barrier
Academic prose may be inaccessible to CEOs & safety practitioners.
Inconsistent or Problematic Terms
“Accident” ⇒ implies chance ➜ replace with injury, fatality, property damage.
“Incident” ⇒ sometimes sounds trivial.
“Behavior analysis” vs. “Behavioral science” vs. “Applied behavioral science”.
Misuse of positive reinforcement
Proper def.: pleasant consequence that increases the preceding behavior.
Supportive feedback ≠ positive reinforcer if behavior does not subsequently increase.
Leader (transformational) vs Manager (transactional)
Leaders evoke discretionary, self-motivated acts (Daniels & Daniels 2014).
Concept of Person-States
Person-state = temporary dispositional condition (e.g., self-motivation, complacency).
Critics (Crowell & Anderson 2004) label such constructs “mentalistic” or “explanatory fictions”.
Geller argues person-states can function like establishing operations (EOs) (Michael 1982):
Alter the value of consequences.
Evoke behavior even in the absence of explicit external reinforcement.
Examples of activating person-states:
Self-determinism (Deci & Ryan 1995)
Self-persuasion (Aronson 1999)
Self-motivation (Geller 2016b)
Establishing Operations & Self-Directed Behaviour
Without extrinsic accountability, professionals (e.g., Blue Angels pilots, astronaut Jim Wetherbee) still review errors & seek feedback.
Hypothesised internal motivators: satisfaction of Basic Psychological Needs
\text{Autonomy}
\text{Relatedness}
\text{Competence}
Feedback enhances perceived competence, sustaining behaviour in absence of S^R_{+}.
Therefore, cultivating certain person-states can offset the avoidance paradox and complacency.
Bridging OBM with Psychological Science
Geller notes Skinnerian pessimism about societal change (Skinner 1987) and Chance’s challenge “prove Skinner wrong”.
Immediate vs delayed consequences & individual vs collective consequences (Chance 2007) still dominate behaviour.
Psychological constructs can enrich OBM without abandoning empirical rigor.
Four Additional Principles Proposed by Geller
Changeable person-states (self-persuasion, self-direction, self-accountability, self-motivation) can trigger behaviour absent extrinsic contingencies.
Maslow’s Hierarchy of Needs connects person-states to rewarding consequences.
Satisfying higher-order needs (esteem, self-actualization) fuels self-motivation.
Self-Transcendence (Maslow 1971) sits atop the revised hierarchy.
Acts benefitting others (e.g., enforcing safety) reinforce self-transcendent motives.
Helping Others Is Reinforcing
Safety behaviours that protect co-workers fulfil social acceptance & self-actualization, becoming intrinsically rewarding.
Implications for Practice
Practitioners should:
Adopt consistent, lay-friendly language.
Map behavioural interventions to both three-term contingencies and desired person-states.
Use feedback systems that enhance competence, autonomy, and relatedness.
Design recognitions that appeal to self-transcendence, not just external rewards.
Train leaders (not merely managers) to inspire discretionary safety behaviour.
Replace terms like “accident” with behaviourally precise descriptors to emphasize preventability.
References Cited in the Commentary (Selective)
Aronson 1999 – Self-persuasion.
Baum 1994 – Behaviourism overview.
Biglan 2015 – The Nurture Effect.
Bogard et al. 2015 – Call on process safety contingencies.
Chance 2007 – Challenge to prove Skinner wrong.
Crowell & Anderson 2004 – Critique on person-states.
Daniels & Daniels 2014 – Measure of a leader.
Deci 1975; Deci & Ryan 1995 – Self-determination theory.
Foti & Boyd 2016 – Leadership & followership.
Geller 1996–2017 – Multiple works on safety & actively caring.
Hyten & Ludwig 2017 – Complacency analysis.
Lebbon & Sigurdsson 2017 – Behavioural variability.
Ludwig 2017a, 2017b – Meta-contingencies in process safety.
Maslow 1971 – Self-transcendence.
Michael 1982, 1993 – Establishing operations & ABA concepts.
Rodriguez et al. 2017 – Human factors integration.
Ryan & Deci 2000 – Intrinsic motivation.
Skinner 1987 – Pessimism about behavioural solutions.
Vaughan 1996 – Challenger decision.
Watson & Tharp 1997 – Self-directed behaviour.
Key Take-Away Formulae & Models
Three-term contingency: S^D \;:\; R \;\rightarrow\; S^R_{+}
Establishing operation influence: EO \;\rightarrow\; (S^D \;:\; R \;\rightarrow\; S^R_{+/-}) – where EO modifies consequence value & response likelihood.
Maslow (revised): \text{Physiological} \rightarrow \text{Safety} \rightarrow \text{Love/Belonging} \rightarrow \text{Esteem} \rightarrow \text{Self-Actualization} \rightarrow \text{Self-Transcendence}