Principles of Ethical Public Speaking

Overview

Definition of a principle: A fundamental truth or proposition that serves as a foundation.
Importance for public speakers: Central concept of audience-centered public speaking is to "speak ethically."

Key Principles for Ethical Speaking

Have a Clear Responsible Goal
- Focus on the audience's needs rather than personal satisfaction.
- Ethical considerations:
  - Avoid manipulative tactics that could deceive or trick the audience.
  - Ask oneself, "Would I want to be treated this way?"
- If persuading, communicate this intent transparently and thoughtfully to the audience.
Use Sound Evidence and Reasoning
- Public speaking requires more than personal opinions; it requires responsibility for accuracy.
- Importance of gathering sound evidence:
  - Source types include quotes from experts, statistics, and study references.
- Reasoning:
  - Explanation of the evidence to support the speech points is vital.
  - Include subpoints that elaborate on evidence and its implications for the argument.
Be Sensitive and Tolerant
- Acknowledge diverse viewpoints in the audience.
- Be mindful of language and examples that may offend others:
  - Example scenario: Discussing trade agreements while being sensitive to audience diversity (e.g., different national perspectives).
- Aim to engage the audience and maintain inclusivity throughout the presentation.
Be Honest
- Uphold credibility by being truthful; dishonesty can destroy audience trust.
- Ensure that all examples presented are factual.
- For hypothetical scenarios, clarify with phrases such as "imagine with me for a moment" to differentiate between reality and speculation.
Don't Plagiarize
- Definition of plagiarism in public speaking: Presenting another's speech or ideas as one's own without acknowledgment.
- Importance of proper acknowledgment:
  - Oral citations should be provided just as one would provide in-text citations in academic writing.
- Consequences of plagiarism can be severe, affecting credibility in various settings (e.g., schools, governmental positions).
Speak Credibly
- Establish credibility in the introduction by explaining qualifications related to the topic.
- Components of credibility:
  - Competence: Demonstrated knowledge and preparation on the subject matter.
  - Confidence: Presentation delivered dynamically and believeably.
  - Trustworthiness: Audience can sense the speaker's genuine concern for their interests.

Conclusion

Recap of the importance of being an ethical, principled public speaker.
Ethical foundations enhance the effectiveness and integrity of public speaking careers.
Call to action: Building a career in public speaking should center on ethical principles.